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Diving Briefs:
- Post Holdings Plan Close the cereal manufacturing facility In the Nevada Koburg, Ontario and Spark, where breakfast staples are still struggling.
- The facility, which hires about 300 workers, is expected to close by the end of December.
- The wider serial sector had a hard time as consumers switched to low -carb diets, cut sugar, or more convenient and portable foods such as protein bars and yogurt. Ibisworld estimation Serial sales fell 1.7% to $ 11.8 billion 2025.
Dive Insights:
Imported phone in FebruaryPOST has a market share of cereal giants with changing consumer preferences and niche brands with better ingredients. Serial volume in recent quarter 2.3% decrease. The St. Lewis company, behind the honey of oats and fruit gravel, is now taking measures to bring production according to consumer demand.
Nicolas Catoggio, the CEO of Post Consumer Brands, said in a statement that “the cereal category that can be eaten continues to decrease.” To cope with this, we are reducing excessive manufacturing capacity and optimizing the North American factory network to better use production capacity.
POST is expected to transfer production to other post consumer brand facilities and will receive a tax rate of $ 66.5 million to $ 67.5 million due to closure and job cuts.
POST said that the Ontario facility was operated by the company since the acquisition of WEETABIX in July 2017.
The Nevada location has been part of the business since POST immediately purchased the old cereal business since POST immediately purchased Treehouses Foods from June 2021. One year after the acquisition, the post announced that it would do so. Consumes up to $ 110 million to expand cereal production capacity. The Nevada facility did not proceed with the project.
