Father's Day is just around the corner. This is the perfect time to express your gratitude for the father figure in your life! Just like Mother's Day, shoppers plan to spend more on gifts than they did last year. Consumers are planning their spending, according to recent data from RetailMeNot. $257 This year to my dad.
If you're stumped about how to put together a Father's Day gift, check out our findings below on Father's Day shopping behavior, trends and deals, plus insights on how to steal a gift for dad.
Father's Day Statistics 2024
According to a recent study by RetailMeNot, 51% of consumers I'm planning to go shopping for my dad this year. Shoppers are expected to spend more on dad this year than in 2023 ($257 vs. $152).
Here are the most purchased Father's Day gifts this year:
- Greeting card or letter: 30%
- Food and Drinks (Restaurant/Bar): 26%. Check out the best Father's Day restaurant deals this year.
- Gift Card: 25%
- Food and drinks (at home): 24%
- clothes: 22%
- Home improvement and gardening (e.g. drills, tool sets, potting soil): 19%
- cash: 19%
- Appliances (e.g. slow cookers, grills): 13%
- Homemade/DIY Gifts: 13%
- Electronics (e.g. laptops, smartphones): 11%
- Sports, fitness and outdoor recreation (e.g. baseball gloves, fishing gear, camping gear): 11%
- Personalized/Monogram Gifts: 10%
- Household items/decorations (e.g. plates, pillows, artwork): 9%
- Household furniture (e.g. tables, beds): 8%
- Experiences/Services (e.g. haircut, massage): 7%
- Media you own (e.g. books, movies, games): 7%
While dads are at the top of shoppers' lists, some consumers have multiple father figures they shop for. According to the survey, the biggest recipients of Father's Day gifts are:
- my father: 51%
- Husband, spouse or lover: 30%
- My father-in-law: 16%
- Myself: 14%
- children: 11%
- my grandfather: 10%
- My friends: 8%
- My uncle, cousin or other male extended family member: 8%
- My father-in-law: 5%
- My colleagues, bosses, mentors: three%
Father's Day Shopping Tips
No matter what you're thinking of buying dad or where you're celebrating, you can save money by shopping Father's Day sales and taking advantage of the discounts. Be sure to check out RetailMeNot's Father's Day Deals page where you can save up to 60% off Father's Day gifts including fitness, tools, clothing, and more.
When shopping, keep the following in mind:
Father's Day Shopping Tips
- Delivery is too late. So shop online and take advantage of our in-store pickup option to get your order delivered the same day.
- Find Father's Day promo codes and discounts. Many retailers are currently running Father's Day sales, so check to see if there's a promo code you can apply to your order.
- Stack up Father's Day deals and promo codes with cashback offers. RetailMeNot Cashback provides you with promo codes and discounts from retailers. So before you go shopping, activate your cashback offer here.
Best Father's Day Shopping Sale
These retailers are running particularly strong Father's Day sales this year. Pay attention to delivery times and utilize store pickup when possible.
- Amazon: The Father's Day Shop offers great deals on coolers, beverage containers, beauty products, tools, massage guns, and more.
- Lowe's: Up to 30% off Father's Day gifts. Earn 3% cashback.
- Home Depot: Get up to 60% off Father's Day gifts. Build your savings with 4% cashback.
- Wayfair: Grill for Dad Combine up to 20% off with 2% cash back.
methodology
Ziff Davis Shopping Second Quarter Seasonal Survey of Adults 18+. N=1,001. Deployed in February 2024.
The post Father's Day 2024 Shopping and Spending by the Numbers appeared first on RetailMeNot's The Real Deal.
