21. Go City Card
Go City Card offers senior discounts on its all-inclusive sightseeing passes, which bundle admission to multiple attractions in major cities under a single prepaid pass. For senior travelers planning to see several sites in one city, the senior-adjusted pass price can represent significant savings over buying individual admissions.
22. Big Bus Tours
Big Bus Tours runs hop-on-hop-off sightseeing buses in major cities, so you can see the highlights from a comfortable seat instead of walking for miles. It works well for older travelers who want to tour at their own pace and rest between stops. Ask about senior or age-based ticket pricing when you book.
23. SeaWorld
SeaWorld is a family day out that grandparents can enjoy with grandkids, with animal shows, aquariums and rides for every age. It’s a great way to spend a full day together, with shaded seating and shows where everyone can sit and relax.
24. Trafalgar
Trafalgar is a guided tour operator known for its escorted group travel across Europe, the Americas, Asia and beyond. Its senior-friendly tour design, with curated itineraries, included transportation, guided commentary and accommodations all bundled together, removes the logistical complexity that can make independent travel more challenging, while offering pricing that reflects the senior travel market it serves.
25. Polynesian Cultural Center
The Polynesian Cultural Center in Hawaii offers senior pricing on its admission and dining packages, providing access to one of the most immersive cultural experiences in the Pacific. For senior visitors to Oahu who want to experience Hawaiian and Polynesian culture through live performances, demonstrations and traditional food, the senior discount makes a day-long visit much more accessible.
Senior-Focused Health and Lifestyle Products
26. Lively
Lively (formerly GreatCall) specializes in senior-friendly smartphones, smartwatches and personal emergency-response products designed specifically for older adults and their families. Its devices are built around accessibility and safety, with large text, simplified interfaces, urgent-response buttons and 24/7 agent support. For seniors who want technology that works for them rather than requiring them to adapt to it, Lively is one of the most thoughtful options available.
27. Audien Hearing
Audien Hearing offers high-quality, affordable hearing aids sold directly to consumers at a fraction of traditional hearing aid prices. Its over-the-counter hearing aids are designed for adults with mild to moderate hearing loss and offer a technologically sophisticated alternative to the in-person audiology clinic process at a dramatically lower price point. Senior discounts and promotional pricing are frequently available through Audien’s website.
28. Jabra Enhance
Jabra Enhance offers prescription-grade over-the-counter hearing aids backed by the Jabra brand’s audio engineering expertise. Its hearing aid lineup is designed to provide clinical-quality sound amplification at consumer-accessible prices, with telehealth support built into the purchase process. Senior pricing reflects the brand’s commitment to making quality hearing technology available to a broad audience.
29. MedicAlert Foundation
MedicAlert Foundation provides medical ID products and emergency information services that ensure that health-care providers have access to critical medical information in an emergency. Its engraved IDs, which can be worn as bracelets or pendants, link to a 24/7 emergency-response service that can relay a member’s medical history, conditions and medications to first responders and emergency personnel. Senior discounts make the annual membership more accessible for a service that provides genuine peace of mind.
30. Carewell
Carewell sells personal care and home health supplies online and delivers them to your door. It’s a practical option for older adults and family caregivers who want to skip store trips for everyday essentials.
31. Emergency Assistance Plus
Emergency Assistance Plus (EA+) provides travel emergency assistance services that cover medical evacuation, repatriation, emergency medical monitoring and travel assistance for subscribers anywhere in the world. For senior travelers who want the confidence to travel internationally or to remote destinations without worrying about the financial implications of a medical emergency abroad, EA+ is a practical and often underutilized resource.
32. DentalPlans.com
DentalPlans.com offers access to dental savings plans at pricing that includes senior-specific options. The plans are not insurance, but discount networks that reduce the cost of dental procedures at participating dentists. For seniors who have limited dental insurance coverage after retirement, a dental savings plan through DentalPlans.com can significantly reduce out-of-pocket dental costs.
33. SpinLife
SpinLife carries a broad selection of power wheelchairs, mobility scooters, manual wheelchairs and accessibility equipment with senior-friendly pricing and financing options. Its product selection and expert customer service make it one of the more reliable online sources for mobility equipment for seniors and their families.
Restaurants and Groceries
34. Darden Restaurants
Darden Restaurants is the parent company behind Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Yard House and Cheddar’s Scratch Kitchen. Senior discounts and qualifying promotions are available at participating Darden restaurants, making its portfolio one of the more versatile dining options for seniors who want variety across different restaurant styles and price points within the same discount umbrella.
35. LongHorn Steakhouse
LongHorn Steakhouse, part of the Darden family, offers senior menu options and qualifying promotions for eligible guests. Its straightforward American steakhouse menu and consistent portion sizes make it a comfortable dining destination for seniors who want a reliable, quality dinner experience without a premium price tag.
36. Cheddar’s Scratch Kitchen
Cheddar’s Scratch Kitchen is a casual sit-down restaurant known for made-from-scratch comfort food. It’s a relaxed spot for a weekday lunch with friends or a family dinner with the grandkids. Ask your server about senior menu options or age-based savings.
37. Giant Food
Giant Food is a regional grocery chain with full-service supermarkets and pharmacies. For retirees on a fixed budget, a neighborhood grocery store can be one of the most useful places to look for senior savings.
38. Stop & Shop
Stop & Shop is a regional supermarket chain with pharmacies in many stores and online ordering for pickup or delivery. It’s a handy option for older shoppers who want to save time or avoid carrying heavy bags.
Eye Care
39. LensCrafters
LensCrafters sells prescription glasses and sunglasses and offers eye exams at many locations. Regular eye exams matter more as we age, and having exams and frames in one stop keeps things simple.
40. Target Optical
Target Optical operates inside many Target stores, so you can get an eye exam and new glasses while you pick up groceries and household items. That convenience is useful for older shoppers who prefer fewer stops.
Health, Wellness and Fitness
41. Walgreens
Walgreens offers a senior discount program for qualifying customers at its pharmacy and retail locations. Beyond prescriptions, where seniors typically have their own insurance and discount programs, Walgreens’ senior discount applies to general merchandise, making it useful for household essentials, personal-care products and over-the-counter health items.
42. WeightWatchers
WeightWatchers offers senior-friendly subscription pricing on its weight-management program, which combines a points-based eating system with community support and digital tools. Its science-backed, flexible approach to healthy eating makes it one of the more sustainable long-term programs for seniors focused on managing their health and weight through lifestyle rather than restriction.
43. GNC
GNC offers senior discounts on its vitamins, supplements and wellness products at retail locations and online through its senior pricing program. For seniors focused on maintaining their health through targeted supplementation (joint support, heart health, bone density and general wellness), GNC’s senior discount makes a regular supplement routine more financially manageable.
Hardware and Department Stores
44. Kohl’s
Kohl’s offers senior discounts on select shopping days for qualifying customers, typically providing a percentage off eligible purchases during designated senior discount events. Combined with Kohl’s Cash and regular sale pricing, the senior shopping day is one of the better opportunities in department store retail to maximize savings across clothing, home goods and accessories.
45. Sears
Sears sells appliances, tools and home goods. Older homeowners who need a replacement washer, dryer, refrigerator or any kind of home-improvement tool or equipment may find it a useful stop.
46. Ace Hardware
Ace Hardware offers senior discounts at participating independently owned franchise locations. Its neighborhood hardware store format and helpful staff make it a particularly convenient and senior-friendly option for home maintenance and improvement supplies, and the senior discount adds meaningful savings to purchases that add up over the course of homeownership.
Insurance and Financial Services
47. Liberty Mutual Insurance
Liberty Mutual Insurance offers auto and home insurance, which are two of the bigger yearly costs for many retirees. Rates can change as your driving habits and home change, so a review is worth your time. Ask about senior or age-based savings and bundling options.
Telecom
48. Verizon
Verizon offers senior plan pricing for customers who meet the qualifying age threshold, providing access to its wireless network at a reduced monthly rate. For seniors who want the reliability of the Verizon network without paying a standard-rate plan, the senior pricing tier is good for ongoing savings on a monthly bill that doesn’t go away.
49. AT&T Wireless
AT&T Wireless offers mobile phone plans and devices, and some plans are designed with older customers in mind. A phone plan is a monthly bill that adds up, so an age-based plan can be worth asking about. Ask about senior or age-based plans before you switch.
50. Consumer Cellular
Consumer Cellular is a wireless carrier built specifically around the needs and preferences of seniors, offering no-contract plans with straightforward pricing, accessible customer service and compatible senior-friendly devices. Its AARP-member discount makes its already-competitive pricing even more attractive for qualifying members who want a phone plan without the complexity of a standard carrier contract.
Every Rakuten Partner With a Senior Discount
|
Category |
Stores |
|
Hotels and resorts |
Atlantis, Autograph Collection, Baymont by Wyndham, Best Western Hotels and Resorts, Courtyard, Extended Stay America, Fairfield Inn, Hilton, IHG Hotels and Resorts, JW Marriott, Knights Inn, Le Meridien, Marriott.com, MGM Resorts, Microtel by Wyndham, Millennium Hotels and Resorts, My Place Hotels of America, Radisson Hotels, Ramada by Wyndham, Red Roof Inn, Renaissance Hotels and Resorts, Residence Inn, Sheraton, Sonesta International Hotels, SpringHill Suites, TownePlace Suites, Westin, Westgate Reservations, Westgate Resorts, Wyndham Garden, Wyndham Grand, Wyndham Hotels and Resorts |
|
Car rentals and ground transportation |
Alamo, Avis, Budget Rent-A-Car, Enterprise Rent-A-Car, Fox Rent-a-Car, Greyhound, National, Thrifty Car Rental |
|
Cruise lines |
Celebrity Cruises, Cheap Cruises, CruiseDirect, Cruises.com, CruisesOnly, Holland America, MSC Cruises, Princess Cruises |
|
Travel and tours |
Big Bus Tours, Gate 1 Travel, Go City Card, Insight Vacations, Polynesian Cultural Center, Trafalgar |
|
Entertainment and experiences |
Busch Gardens, Ripley’s Believe It or Not, SeaWorld, Sesame Place |
|
Restaurants and dining |
Bahama Breeze, Cheddars Scratch Kitchen, Darden Restaurants, LongHorn Steakhouse, Olive Garden Gift Cards, Seasons 52 Gift Cards, Yard House Gift Cards |
|
Senior health and lifestyle products |
AARP, Allegro Medical, Audien Hearing, Carewell, DentalPlans.com, Emergency Assistance Plus, firstSTREET, Jabra Enhance, Journey Health & Lifestyle, Lively (formerly GreatCall), MedicAlert Foundation, NatureCity, SpinLife, 1-800-Wheelchair |
|
Telecom and internet |
AT&T Wireless, T-Mobile PostPaid, Verizon, Xfinity, Consumer Cellular |
|
Eyewear |
LensCrafters, Target Optical |
|
Health and fitness |
24 Hour Fitness, WeightWatchers |
|
Supplements and wellness |
GNC |
|
Pharmacy |
Walgreens |
|
Grocery and food |
Food Lion, Giant Food, Stop & Shop |
|
Hardware and department stores |
Ace Hardware, Bealls, Bealls Florida, Boscov’s, Kmart.com, Kohl’s, Sears, Stein Mart |
|
Insurance and financial services |
Liberty Mutual Insurance |
|
Storage and accessibility services |
Public Storage |
|
Media and education |
Consumer Reports, The Great Courses |
Earn Rakuten Cash Back on Top of Senior Discounts
Every store on this list is a Rakuten partner, which means eligible purchases can earn Cash Back that gets paid out quarterly. And it stacks on top of whatever senior discount or promotional rate you’ve already secured.
For travel purchases in particular, the combination of a senior rate and Rakuten Cash Back can produce savings in real dollar terms. Booking a cruise at a senior-adjusted fare and earning Cash Back on the transaction at the same time is one of the more efficient ways to reduce travel costs without giving anything up.
The Rakuten browser extension handles Cash Back activation automatically on participating store websites. It also surfaces any available verified coupon codes at checkout and applies the best one, so your senior discount, a promo code and Cash Back can all work together on the same purchase where the retailer permits.
FAQs About Senior Discounts
What age qualifies for a senior discount?
Age thresholds vary significantly by retailer; some programs begin at 55, others at 60 or 65. There is no universal qualifying age. The most reliable way to know a specific store’s threshold is to check its website directly or ask a staff member before completing your purchase.
Do I need an AARP membership to receive senior discounts?
No. Most standard age-based senior discounts are available without any membership, just a government-issued ID showing your date of birth. AARP membership unlocks a separate and often more generous layer of negotiated discounts at hundreds of brands, making it a worthwhile addition for seniors who will use it regularly, but it’s not a prerequisite for basic senior pricing.
Why are so many senior discounts not advertised?
Many retailers offer senior discounts as an in-store benefit rather than a prominently marketed promotion. That means the discount exists, but it may not appear on the website, in advertising or even on in-store signage. Making it a habit to ask before completing any purchase (both in stores and when booking travel by phone) remains the most reliable way to capture discounts that may otherwise go unclaimed.
Can I earn Rakuten Cash Back on purchases made with a senior discount?
Yes, at participating Rakuten partners. Senior discounts reduce your checkout price and Rakuten Cash Back is earned on the amount you spend, and both can apply to the same eligible transaction. Activate Rakuten through the app, website or browser extension before completing your purchase to ensure that Cash Back is running.
Are senior cruise discounts worth looking for?
Yes. Cruise lines are among the most active senior discount programs in travel. Princess Cruises, Holland America, Celebrity Cruises and others offer senior rates, past-passenger loyalty discounts and AARP member pricing that can stack to produce savings on a purchase that can run into the thousands of dollars. Calling the cruise line directly or working with a travel agent who knows senior-specific pricing is often the best way to find all available discounts before booking.
