
It sounds like common sense. The more expensive a skincare product is, the more effective it should be. And it’s true that high-end eye creams and expensive lipsticks tend to feature high-quality ingredients. Beauty brands like Clinique, Mac, Lancome, Benefits, and Dermalogica regularly come out with new, cutting-edge formulas.
But there’s another reason these brands are popular. When TikTok influencer Rocio Soria worked as a beauty advisor at Ulta, she was trained to point people toward these high-end options first. “This is why I walk in with a $60 eye cream,” she explained in this post. “These high-end skincare brands have daily and weekly sales goals to hit.”
Should you really spend $50 or more on a wrinkle cream? Soria doesn’t think so, and shows her followers how much cheaper skincare products can be found at stores like Walmart. “Drugstore skincare is not what it was five years ago,” she says in a TikTok video. “They’re actually competing with the luxury brands these days.”
In fact, social media is full of savvy shoppers trying out cheaper versions of outrageously expensive cosmetics and skincare. Here are six products sold at Walmart that can do the same job for you as the high-end counterparts, but for less than half the price.
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6 Best Walmart Beauty/Skincare Dupes
L'Oréal Revitalift Filler Precision Eye Cream

Alternatives to Clinique Smart Clinical Repair Wrinkle Correcting Eye Cream: $65 at Ulta
Clinique's eye cream is known for its ability to moisturize, brighten, and improve skin texture, but L'Oréal's cheaper version also addresses these issues. Both products contain 17 ingredients in common, including hyaluronic acid, peptides, vitamin C, and vitamin E. And like Clinique's eye cream, L'Oréal's is free of oils, harsh chemicals, and fragrance.
As an added bonus, L'Oreal's cheaper counterparts contain exfoliants to help slough off dead skin cells. Check this out, Clinique!
$29.50 at Walmart
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Elf Skin Suntouchable wow glow Sunscreen 30

Dupe for: Drunk Elephant Umbra 100% Mineral Cream SPF 30/PA+++ Tinted Face Sunscreen: $36 at Sephora
It makes sense to pay ~. small Extra cost for sunscreen. First, you need to make sure it has a high enough SPF to protect your skin. And always look for skincare products that are free of allergens, parabens, and sulfates. You may want your sunscreen to include exfoliants, or you may decide to only buy products that are cruelty-free. You may also want to be able to choose from three different skin tones.
But despite all these requirements, the expensive Drunk Elephant sunscreen isn't the only product that can meet your needs. elf sunscreen also meets all of these requirements. So why not opt for the cheaper one that you can get at Walmart?
$14 at Walmart
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Bubble Skincare Deep Dive AHA + PHA Exfoliating Mask

Substitute: Benefit Cosmetics The POREfessional Tight 'N Toned Pore-Refining AHA+PHA Toning Foam: $34 at Macy's
Chemical exfoliants use different types of acids to help remove old, dead skin cells, which creates a brighter complexion. The most common are alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), and polyhydroxy acids (PHAs). Benefits Cosmetics Toning Foam offers the benefits of both AHAs and PHAs. However, also Get this acidic duo with the Bubble Exfoliating Mask for half the price.
In a TikTok post, an esthetician named Emily from Los Angeles called the Bubble exfoliating mask a hidden gem at Walmart. She described it as “a little stronger than what you’d normally find at the drugstore” and called it “a great option for people looking to improve their skin texture or clear clogged pores.”
$16.98 at Walmart
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Hard Candy Sheer Envy Hydrating Primer

Alternative to MAC Cosmetics Studio Radiance Moisturizing + Illuminating Silky Primer: $36 at Dillard's
If you want your makeup to last longer, you'll want to use a primer. Primers prepare your skin for foundation, bronzer, and other products, making them last longer and even out your skin tone.
This MAC primer features two key ingredients to get the job done: hyaluronic acid and niacinamide. And the Hard Candy primer? Yes, it works with the same two ingredients. Neither primer contains harsh chemicals, and if you’re prone to acne, the cheaper Hard Candy version also has the benefit of being oil-free.
$6.96 at Walmart
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Max Factor Miracle Second Skin Foundation

Alternative: Charlotte Tilbury Beautiful Skin Foundation: $49 at Bloomingdales
Foundation is important. It can even out skin tone, cover up imperfections, and give your face an even glow. Often, you’ll also want to add a moisturizer to nourish and protect your skin. But is it worth paying $50 for these benefits?
That's not the case with Max Factor. The brand's Miracle Second Skin foundation shares 17 ingredients with Charlotte Tilbury's, including hyaluronic acid, a humectant that retains moisture, and vitamin E, an antioxidant that protects skin. And the texture, hydration, and finish of the two foundations are very similar. Plus, the cheaper Max Factor version includes retinoids, which have anti-aging properties.
A TikTok user named Amy demonstrated just how effective foundation can be by applying Max Factor Miracle Second Skin Foundation to only one side of her face and leaving the other side bare.
$13.53 at Walmart
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Maybelline Lifter Gloss Hyaluronic Acid

Alternatives to Dior Addict Lip Maximizer Gloss: $40 at Ulta
Your lips are not a place for potentially harmful substances like allergens, sulfates, or parabens. And Dior’s gloss is, thankfully, free of them. But Maybelline’s version is, too. And both glosses contain hydrating hyaluronic acid and nourishing vitamin E.
A reviewer at SheFinds recently found that both glosses provide hydration and lip plumping benefits, but the Maybelline version does it in a more natural-looking way. And she found that she needed to reapply each gloss at about the same rate. Ultimately, the biggest difference is the price, which is a big deal. The Dior gloss costs 4x more!
$8.98 at Walmart
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The post 6 Beauty/Skincare Look-Alikes Sold at Walmart That Work Just as Well as Their Premium cousins appeared first on The Real Deal by RetailMeNot.









