
It’s been a notorious year for software updates gone wrong. But what’s the worst-case scenario for a buggy update? Sonos may be trying to figure out the answer as its mobile app updates continue to derail the best-laid plans.
In its latest earnings call, the company announced that it had to delay two product launches due to ongoing work on its software division. Now, Bloomberg’s Mark Gurman reports that one of those two products is a set-top box that will compete with the Apple TV and other Roku-like devices.
But that’s not all. The company’s reputation has been damaged and will likely be hard to recover from. According to Bloomberg, Sonos’ new Ace headphones are underperforming and its stock is down, even after a series of layoffs.
The question now is: Has Sonos hit bottom, or could it fall even further?









