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When it comes to Halloween treats, the most important indicator of consumer purchasing behavior is brand loyalty, but consumer trends favor clean and healthy ingredients.
New research Trax conducted a survey of 12,000 consumers. A survey of consumers’ candy buying habits found that 92% of consumers stick to their favorite candy brands, while only 75% make a voluntary purchase when they go out to buy sweets.
For this reason, the study said it was important for companies to present their products in an attractive way to attract new consumers. 68% of consumers said retail store displays were very important to their purchasing decisions.
While the most popular chocolate brands were M&M’s, Hershey, Reese’s, Snickers and KitKat, the most popular snack brands were Twizzlers, Jolly Rancher, Skittles, Starburst and Haribo.
Healthier candy and chocolate categories are entering the market.
SkinnyDipped ranked the most popular health brands among consumers, followed by barkThins, Tru Fru, Unreal and Smart Sweets.
Nearly half (47%) of consumers said they would spend between $5 and $10 on candy products, and healthier options usually cost more.
For example, Unreal is selling a special Halloween Coconut Chocolate Bar and Dark Chocolate Peanut Butter Cups for $28.48 for a two-count box, while a 24-count Skinny Dip Dark Chocolate Cocoa Almond is selling for $32 on Amazon.
Several recent studies have pointed out that consumers are overly conscious about the quality of ingredients. Experts say The trend is toward smaller, more health-focused niche CPGs. We are a company specializing in healthy products that are positioned for growth.
But during times like Halloween or the holiday season, these brands may have a harder time getting into consumers’ shopping carts.
