Glassdoor, a workplace and salary review platform, took inspiration from LinkedIn’s roadmap as it rolled out short videos, polls and images to drive engagement with its community.
Professional platforms have begun experimenting with short video formats after seeing the success of consumer apps like TikTok, Instagram, and YouTube. Earlier this year, LinkedIn began testing a TikTok-like video feed through a new “Videos” tab in the navigation bar. The company said video is the form of communication users want.
Glassdoor also aims to replicate LinkedIn’s engagement metrics through polls and short videos.
Apart from this, the company is also launching Worklife Pro. A curated set of individuals looking to share content and insights on topics such as navigating remote work dynamics, achieving a healthy work-life balance, understanding mental health in the workplace, and developing career advancement skills.
Glassdoor selected more than a dozen people for the program from a variety of fields, including technology, business, recruiting, careers and money. Meanwhile, LinkedIn assigns Best Voices badges in various fields to professionals who frequently post engaging content on the platform. Glassdoor said content from these experts will appear in the main feed and community feed. The company added that users can communicate with these experts under their real names or in an anonymous manner.
The company launched an anonymous community feature last year, leveraging the technology and platform it gained from its 2021 acquisition of Fishbowl. Glassdoor has seen an increase in engagement since launching this feature.
The company said there are now 25 million registered community users, compared to 7 million in June 2023. They also identified over 44 million conversations in various bowls (also known as communities) and found that community users were 50 times more engaged than traditional Glassdoor. user.
Additionally, these features appear to have had an impact on the overall platform growth. Glassdoor currently has 63 million monthly unique visitors. This is an improvement as the company’s user base has remained at 55 million active users since the start of 2021.
