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Diving overview:
- Puratos Ingredients Group Tuesday has published its latest AI-generated report on key expected trends in the confectionery food sector for next year.
- The Belgium-based company uses its Taste Tomorrow platform, which aims to track consumer behavior across the confectionery sector to ensure that its chocolate products will continue to have healthier ingredient profiles and that sourdough will be increasingly used in baked goods. We find that culinary fusion will continue to dominate. New product.
- The company’s reports were also used. A ‘power ingredient’ concept that provides insight into how the flavors of East and West combine through the company’s algorithms evaluating social media conversations, search engine activity and regular shopper surveys.
Dive Insights:
Consumers are increasingly looking for better options in their everyday groceries, and this trend is now spreading into categories considered indulgences.
According to the report, nutritional balance is emerging as one of the biggest trends in the chocolate industry. The report said that in an industry traditionally centered around indulgence, “this signals a significant shift in consumer perceptions of chocolate.”
Chocolate products with a more balanced nutritional profile, either by adding functional ingredients or eliminating additives and sweeteners, are expected to increase by 30% in the next year.
“The Taste Tomorrow study highlights that consumers are increasingly seeking chocolate products containing health-promoting ingredients such as turmeric, botanicals, nuts, seeds and proteins,” the report said.
These types of ingredients have been found to provide functional benefits, including improving sleep and boosting immunity.
Next year, the proportion of blending various flavors, textures, and shapes is expected to increase.
“Increasing interest in technology and AI-inspired innovation is leading pastry chefs to use AI in new flavor combinations, designs and formats,” the report said.
Social media has also fueled consumer interest in technology-driven combinations.
“Whether fusing Eastern and Western flavors, incorporating Latin American influences, or exploiting contrasts in texture, fusion is driving creativity and excitement in the world of pastry,” the report said.
Sourdough, which has taken over social media for its “gut-friendly” properties, isn’t going anywhere, according to Taste Tomorrow data.
