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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We can’t write everything we suggest, so here are some leftover items from our inbox:
Coffee Mate reaches the top
Coffee Mate, once known for its creamers, aims to gain a deeper presence in the caffeinated drinks segment with its latest product launch.
The Nestlé-owned brand is launching Coffeemate Cold Foam, which consumers can add to their drinks. The bubbles are available in three flavors: Italian Sweet Cream, Nestlé Tall House Brown Butter Chocolate Chip Cookie, and French Vanilla.
Coffee mate products feature a proprietary neat dispensing tip that is lightweight and fluffy. According to Nestle, the product also contains 25% less sugar than leading cold foam creamers and 25% more servings than competitors.
The company estimates that 20% of coffee drinkers like whipped cream toppings on their drinks, and that iced coffee consumption is on the rise, so the cold foam could help.
“We’ve been raising the bar for the modern coffee drinking cup for decades with our range of coffee creamers, and now we’re pioneering fun, flavor and texture with our latest innovations,” said Daniel Jhung, president of Nestle USA Beverages. said. From the statement.
Coffee Mate Cold Foam can be purchased at select retailers nationwide starting in January.
Nestlé’s move to Cold Foam is the latest example of a CPG company taking a strong stake in an existing brand and using it to enter nearby categories to drive sales and increase consumer awareness of its products.
Last October, Nestle introduced Coffee Mate to its iced coffee offerings, marking the brand’s first major innovation since its founding more than 60 years ago.
—Christopher Doering
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Permissions granted by Butcherbox
Butcherbox comes bundled with holiday cheer.
Just in time for the holiday season, Butcherbox and Bruichladdich Distillery have joined forces to release a box bundle perfect for holiday gifts and entertainment.
The Cheers & Chops bundle costs $175 and includes bacon, sirloin, premium steak tips, boneless pork chops, Gulf shrimp, and The Classic Laddie, a single malt Scotch whiskey made from 100% Scottish barley and aged in a variety of casks.
Both rounds also come with recipe pairings including Pork Schnitzel with a Hebridean Whiskey Sour and Beef Bourguignon with a ‘Not Your Classic’ Manhattan. The Manhattan will be used as an example of how consumers can enjoy the cut and drink.
The Scotch & Sear bundle, priced from $285 to $295, includes scallops, bacon, filet mignon, ribeye, sable, wild salmon and lobster tail. Customers can choose between Classic Laddie or Port Charlotte 10 (a heavily peated Scotch whisky). Recipe pairings include Steak Frites with Sauce featuring Port Shallot 10 and Sable Fish with Lentils featuring The Classic Laddie.
Butcherbox is a meat and seafood delivery subscription service that touts itself as offering a variety of high-quality categories.
Founded in 2015, all of the company’s products are free-range, free-range or, in the case of seafood, wild-caught.
Based in the UK, Bruichladdich Distillery has been owned by French family-owned business group Rémy Cointreau since 2012.
“As a B Corp certified distillery, we believe in leveraging our business as a force for good. It’s great to partner with like-minded companies who share our commitment to flavor, quality ingredients and sustainability.” said Douglas Taylor of Bruichladdich Distillery. In a statement, the CEO.
In addition to meal and cocktail recipes, the Your Holiday Feast, Perfectly paired recipe booklet includes educational materials that provide insight into how both brands selected each meat and mixology combination.
—Elizabeth Flood
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Courtesy of Goodles
Goodles Pasta is Gluten Free
Better mac and cheese brand Goodles is expanding its portfolio of gluten-avoiding products.
The brand has introduced three types of gluten-free pasta noodles: Loopdy-Loos, Lucky Penne, and Twistful Thinking. Each product contains 14g of protein, 6g of fiber, and 21 phytonutrients per serving.
Goodles first debuted in 2021 with the goal of disrupting the Mac and Cheese category by introducing alternatives to major brands like Kraft’s Mac & Cheese using more functional ingredients like kale and mushrooms. The brand debuted its pasta noodles in 2023 and also introduced its gluten-free mac and cheese product the same year. The company said sales have grown 18% month-on-month so far in 2024.
As Goodles continues to expand its grocery presence, it is also elevating its brand operations. Last month, the company appointed former Sovos Brands CFO Chris Hall to fill the role of top executive.
The mainstream wheat-based protein-free diet, enjoyed by both those with and without gluten intolerance, has grown significantly in recent years. According to Grand View Research, the gluten-free products market is expected to grow at a CAGR of 9.2% through 2030.
—Chris Casey
