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As consumers increasingly prefer healthy food choices that don’t strain their finances, premium yet affordable home-cooked products and meals with powerful flavors and taste profiles will dominate trends in 2025. This is a report from Tastewise.
Tastewise leveraged generative artificial intelligence to discover consumer trends by mining data from 7.14 million consumers, 45 million social media posts, 6.3 million recipes, and 168 million dishes from 1.1 million restaurants.
AI-based reports show that inflation is “average” 6.8% “Last year alone, cost of living ranked first globally.” However, the survey found that consumers are still heavily invested in the appeal of taste.
Here are the predictions for 2025:
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According to a study by Tastewise, the two biggest spice trends of 2025 are predicted to be black lime and Hawaiian. The latter is ginger, Cardamom, turmeric, black pepper, cloves, fenugreek, cinnamon, nutmeg — they add a warm, earthy flavor to the popular pumpkin spice without the overpowering sweetness. “Black lime’s tangy and smoky flavor makes it ideal for savory dishes, stews and marinades,” said Tastewise CEO Alon Chen.
Black lime is a key ingredient in Middle Eastern and North African cuisine. them It is made by blanching lime in salt and then drying it until it becomes shriveled, brittle, and black. This process concentrates the fruit’s flavor in everything from stews and soups to chutneys.
sustainability
Concerns about protecting the planet also place great burden on consumers. Brands that rely on sustainable water management, regenerative agriculture and reducing their carbon footprint will benefit from this trend.
Hyper-personalized nutrition
When it comes to nutrition, one size does not fit all. The surge in demand for GLP-1 drugs shows that consumers are more obsessed than ever with “functional, wellness-focused choices” that not only help them lose weight, but also regulate hormone levels and optimize their overall health. indicates.
International cuisine comes to Main Street
American consumers are becoming increasingly adventurous. Along with Middle Eastern flavors, Filipino cuisine and Asian street food are giving way to burgers and fries.
Hydration
Interest in functional hydration beverages and foods grew 12.8% last year, and food companies are looking to new ingredients like Celtic salt and pomegranate juice to meet consumer demand, according to Chen.
Chen cited increasing consumer awareness as one of the drivers.
“We saw a significant increase in the association of hydration with a variety of health topics, including hormone balance (+162% YoY), menopause (+96%), muscle function (+95%), and stress relief (+73%). “Chen said.
