Target’s latest bag charm is TikTok’s latest accessory obsession

Accessories are our favorite impulse buys, and it turns out a good portion of the internet agrees. If you’re into the shopping side of TikTok, you probably know all about Target, TJMaxx, and HomeGoods. The retailer has gained a cult following with a steady stream of shoppers updating social media users on new, affordable products, from trendy Coach purses to adorable holiday glasses from Marshall.

The internet’s latest craze is the cutest and most affordable way to upgrade your everyday bag. Target sells a variety of chic wallet charms that you can add to your accessories to take things from classic to downright chic. The video has already garnered a lot of views over the past few days, so don’t miss your chance to get it before it disappears.

target bag charm

Content creators like Tiktoker @amandak_215 are taking particular note of the beaded and cherry heart bag charm, which features gold-toned hardware. This product is only $10 in store, with seven different designs to choose from. Decorations range from gorgeous dazzling ribbons to timeless engraved hearts to the cutest mini croissants.

One netizen said, “I put a strawberry decoration on my Coach bag and I really like it.” Another credited how bag charms have become so popular thanks to influencer Alix Earle, who is often seen customizing sparkly accessories. “Alix Earle said it was in because it had a bag charm,” a social media user said.

Shoppers are adding bag charms to keychains, lanyards and phone cases, and say they are “obsessed” and “running to Target right now” after seeing the viral clip. Bag charms were a popular trend in the 2010s, and now they’re coming back into our wardrobes, just like many other styles these days, like Birkenstock-inspired shoes.

Another netizen wrote, “I love that bag charms are coming back. I also love finding them in stores.” The customer pointed out that these options are limited to gold only. So there’s a way to petition Target to add some silver items to their shelves sometime soon. But until then, here are all the tips on how to buy these awesome bag charms.

Where can I get bag charms from Target?

According to the aforementioned TikToks, this bag charm is in the accessories section of Target’s purses. Depending on how your local destination organizes its items, they are placed horizontally on traditional hanging shelves or stands. You’ll find the wallet section fairly quickly, as it’s almost always to the right as soon as you walk in.

Our alternative recommendation is to ask a member of staff if you can’t seem to find what you’re looking for. Depending on the date and the shipping status of your store, it may not be in stock yet.

If you’re not heading to your nearest Target anytime soon, you can purchase all eight in-store products online.

Shop A New Day Bag Charm at Target now

Keep scrolling to shop Target’s entire A New Day bag charm collection now. You can save money by activating the 2% cash back offer at Target.

Bead & Cherry Heart Bag Charm

price: $10 at Target

Strawberry Ribbon Heart Bag Charm

price: $10 at Target

Beads & Heart Bag Charm

price: $10 at Target

wishbone clover bag charm

price: $10 at Target

Large Bow Travel Theme Bag Charm

price: $10 at Target

Sunglasses Pearl Heart Bag Charm

price: $10 at Target

Bead and croissant bag charm

price: $10 at Target

Knotted cord bag charm

price: $10 at Target

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