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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound surprising, and some are the kinds of ideas we would never dream of. We can’t write everything we suggest, so here are some leftover items from our inbox:
Krispy Kreme appears in Pop Tarts
Krispy Kreme has partnered with another popular breakfast product, Pop-Tarts.
The chain is launching three donut treats inspired by toasted pastries: Pop-Tarts Frosted Strawberry, Pop-Tarts Frosted Chocolatey Fudge and Pop-Tarts Frosted Brown Sugar Cinnamon.
“Pop-Tarts aren’t just for toasters,” said Jessica Waller, general manager of Kellanova Away From Home. “We can bring creativity to our dishes and delight our consumers.” “Krispy Kreme has done an amazing job bringing this opportunity to life by combining their iconic donuts with the beloved flavor of Pop-Tarts to create a truly unique experience for fans of both brands.”
Pop-Tarts are one of Kellanova’s top brands.It has annual sales of less than $1 billion.
The partnership with Krispy Kreme will bring the popular breakfast snack into the donut space while doubling down on its dominant presence in breakfast. The collaboration will also expand the brand’s reach to consumers beyond the grocery and convenience stores for which Pop-Tarts is known.
The North Carolina-based donut chain is no stranger to incorporating iconic food and beverage brands into its circular pastries. Krispy Kreme has previously worked with: Dr. PepperHershey’s Kit-Kat and Mondelēz International’s Oreo and more are available for a limited time.
— Christopher Doering
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Magic spoon provided
Magic Spoon, try a protein snack with granola
Healthier cereal brand Magic Spoon is expanding into the snack aisle with Protein Granola.
The granola blend is available in four flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond, and Mixed Berry. This product contains 13-14 grams of protein, 2 grams of sugar, and 7-8 grams of fiber per serving. Magic Spoon Protein Granola contains no gluten, grains, soy or artificial flavors, according to a press release.
“We’re excited to build on the excitement our fans have for our cereal and introduce a delicious new way to fuel them in the morning or on the go,” said Gabi Lewis, co-founder of Magic Spoon, in a statement. “I am very happy,” he said. “This product is designed for people looking for a satisfying option that meets their health and wellness goals while providing the perfect balance of taste and nutrition.”
The product will compete with established players in the granola category, including Nature Valley, Kind and Bear Naked.
Consumers seeking more protein in their breakfasts and snacks continue to drive growth by adding oat-based foods to fruit bowls and yogurt. According to Future Market Insights, granola is expected to be worth $6 billion by 2034, growing at a compound annual growth rate of 4.1%.
Magic Spoon was launched on the market in 2019 with the goal of appealing to adult consumers by capturing the essence of childhood favorite cereals with healthier ingredients. The business established a retail presence following an $85 million funding round in 2022. Magic Spoon cereal is currently sold in 20,000 stores in the U.S. and online.
— Chris Casey
