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The rest is a look at some of the product ideas that are popping up everywhere. Some are interesting, some are surprising, and some are the kinds of ideas we wouldn’t dream of. We can’t write about everything that’s pitched, so here are some leftovers from our inboxes.
Pepsi turns to fragrance for its latest Cola launch
Pepsi is turning two popular soda flavors together, bringing them together for the first permanent flavor in four years.
The soft drink combines the nostalgic duo of ripe wild cherries and creamy vanilla for Pepsi Wild Cherry & Cream. The beverage and snack giant described the soda as having a “sweet, fruity effervescence (that) followed by a smooth, creamy vanilla swirl.”
Pepsi Wild Cherry & Cream debuted nationally on January 20. Available in full and zero serger varieties, the product will be available permanently in 12-ounce cans and for a limited time in 20-ounce bottles.
The new flavor marks Pepsi’s first permanent release since Mango in 2021.
“This permanent addition to our portfolio boasts a unique profile that is generous and refreshing,” Jenny Danzi, Pepsi’s marketing director, said in a statement. “With 2025 trends going wild for all things cherry, we’re confident Pepsi Wild Cherry & Cream will be a serious hit with fans this year!”
Danzi noted that Pepsi Wild Cherry, which the company launched in 1988, has become particularly popular among millennials and Z Cola Gen fans, posting 8% year-over-year growth.
By combining cherry and vanilla flavors, PepsiCo is giving consumers a new offering that evokes the nostalgia that is increasingly popular with today’s consumers. The new flavors also give the company another way to attract younger shoppers, who account for a larger portion of the company’s sales, to the brand.
The launch comes less than a year after Cola discontinued its own Cherry Vanilla Soda.
– Christopher Doering
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Provided by Töst
cap tab with can
Töst has debuted a new canned format after previously only offering it in bottles, aiming to increase its presence within non-alcoholic beverages.
Last year, the Corona Brewer Constellation brand acquired a minority stake in the beverage.
“Once tested, we can create formats for experiential events, stadiums and sports venues… For us, the canned format opens up a whole new world of possibilities.” TASHED CEO Brooks Addington said in a statement.
The sparkling beverage brand is available in two varieties: Original blend with white tea, cranberry and ginger; and Rosé, white tea, ginger and elderberry.
Töst pitches itself as a way for adult drinkers to enjoy premium cocktail-style drinks without the alcohol. According to Grand View Research, the non-alcoholic cocktails market is expected to grow at a CAGR of 5.7% through 2030.
Other brands in this segment have grown in popularity with consumers looking to moderate their drinking or abstain altogether, including Mingle Mocktails and Molson Coors’ Roxie.
– Chris Casey
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Provides protein 2O
Beverage brands revamp their formulas to ride the protein wave
Water manufacturers are turning to new formulations to attract protein Hungarian consumers.
ProteIn2O said a drink with 15 to 20 grams of whey protein isolate now has a blend of 350 electrolytes along with vitamins B5 and B6.
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Products classified as protein water alone and water containing protein ingredients are expected to increase to $2.6 billion by 2033, a compound growth rate of 8.3%. According to Fortune Market Insights:.
The brand described its tenure as “rather under-the-radar” but said the new formulation and packaging would resonate with a new group of consumers.
“We know that protein is a key ingredient in muscle building and muscle recovery, and with this new product formula we’re providing a refreshing, delicious beverage for those pursuing their fitness goals,” said Jack Peters, senior brand manager at ProteIn2O. .
With the addition of electrolytes, Protein2O addresses consumers’ desire for a hydrating drink after exercise or nursing a hangover.
Some CPG companies are debuting new protein drinks for consumers taking GLP-1 drugs. december, Nestlé’s Boost brand has launched a free man drink that contains 10 grams of protein and 45 calories per serving.
– Chris Casey
