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Diving overview:
Dive Insights:
The acquisition of Sovos gives Campbell ownership of Rao’s, a premium sauce brand that has been one of the fastest-growing products in the food sector in recent years. As Campbell’s changes executive positions, the food manufacturer is promoting Cretella, who played a key role in creating Rao’s. She will now oversee Campbell’s broad dining and beverage division, which generates $5.3 billion in annual sales.
“Risa is a phenomenal and accomplished leader with a strong track record of driving financial and market growth,” said Beekhuizen. “Since joining Campbell’s, she has played a key role in the successful integration of Sovos Brands and continued business momentum. Risa’s proven ability to deliver business results and build high-performing teams makes her the right person to lead our Dining & Beverage division as we continue to transform and grow the category.”
cretella He has approximately 25 years of experience in the food industry with experience in general management, marketing and sales. Prior to Sovos, she held senior marketing roles at Pinnacle Foods, which included work on frozen foods, including the $1 billion Birds Eye brand. Earlier in his career, Cretella spent more than 10 years at JM Smucker Company in marketing and sales roles.
Her experience across various aspects of the food business and understanding of how to grow and innovate a major brand would have been attractive to Campbell’s. Cretella’s more than 20 years of experience in the food sector will prove particularly valuable as he helps lead Campbell’s meals and beverages business amid changing consumer tastes and inflation-driven spending cuts.
