Google CEO Sundar Pichai said that Google search is in the middle of the “journey” centered on AI, while the Google search calls for the company’s imports on Tuesday. The start of the journey was the controversial and monumental change of how Google delivered information to billions of search users.
But it was just the beginning.
Pichai said, “As AI continues to expand the universe of query that people can ask, 2025 will still be one of the biggest years of search innovation.”
PICHAI has prepared the next step of searching Google’s next step through the company’s research laboratory, Deepmind, to search for the next step of Google. Search products are slowly like AI assistants who explore the Internet and look at the web page and return the answer.
It is a long way in a simple search system that provides 10 blue links.
Google has been on this path for several years, and the CHATGPT of Openai was released in 2022, and it has a big impact on the website that depends on Google’s traffic and Google search since the search for a large company. .
Not everyone is happy with it, but Google is moving forward.
Pichai said, “You can imagine the future of Project Astra,” mentioning the Multimodal AI system of Deepmind when asked about the future of AI and search. AI is seen in real time.
Google has a great plan for project ASTRA in another part of the business. The company said that the multimodal AI system wants to supply power to the enhanced smart glasses someday.
PICHAI also mentioned Gemini Deep Research (Gemini Deep Research, an AI agent that takes a few minutes to write a long research report.DEP Research is traditionally automated by people’s traditionally done Google search. I think I want to do that research.
Pichai said, “We are expanding the type of usage case where search can work. It doesn’t always answer immediately, but it may take time to answer. “These are all exploration areas, and you will see a new experience in front of the user for 2025.”
Pichai also said Google has a “clear sense” of a search experience that can be created with Project Mariner, one of Google’s AI agents. This system can use the front end of the website on behalf of the user, so people do not have to use the website itself.
Google’s CEO also said that there is a “opportunity” to allow users to interact with more and to ask follow -up questions through Google search. Pichai was bright about the details, but Google sounds like you’re considering how to make a search interface like a chatbot.
Pichai said, “I think the product will develop further. “We think we have a chance to lead more growth by allowing people to interact with them more easily and follow up questions.”
Today, CHATGPT has been mature as one of the most used products on the Internet with millions of users every week. It presents realistic threats to the long -term business of Google Search. To solve this problem, Google not only builds a competitor AI chatbot with Gemini, but also searches for AI functions.
Of course, the first stage of Google Search’s AI trip was not well done. When Google launched the AI overview of all Google searches, the system showed an inaccurate and strange AI hallucination. This included the answer that people told them to eat rocks and put glue in pizza. Google admitted that the AI overview was needed at the time.
Despite this negative rollout, Google seems to have just started searching AI.
