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Weekly SIP is a column of Food Dive, which focuses on the latest news in the rapidly changing and growing beverage sector. From the first product line to the topic of big investment and debate, this column aims to quench the thirst for the development of categories.
Jones Soda refreshes C-SUITE with the new CEO CFO.
Jones Soda has nominated the third CEO of coffee and bagel veteran Scott Harvey for the past two years.
Harvey has been the president of Dunn Brothers Coffee, a coffee shop chain in seven states, and has previously been odor with the former Black Rifle Coffee, Nathan’s famous and Einstein Noah Restaurant Group. He replaces Paul Norman, chairman of Jones, who acquired as CEO when David Knight left the company in 16 months.
In addition to Harvey, Jones nominated Brian Meadows as the chief financial officer. Meadows has gained experience in the CPG and food materials industry, and most recently serves as CFO of Simply Better Brands Corporation.
Executive promises arise because Jones is rapidly expanding beyond the quirky soda that defined 30 -year -old company to create growth.
Most recently, Jones entered the functional beverage category with all the natural pre -biotick drinks, POP Jones. In addition, we fired a hard craft soda and beverages that combine caffeine drinks, pure cane sugar soda flavors and hard cider and zero sugar cola. In addition, we are adventurous with Mary Jones to the cannabis sector.
Harvey said in a statement, “I was impressed by the expansion of the craft soda roots by adding a form that Jones thinks that it is consistent with the new product line and today’s preference.” “The company’s strategic plan provides a clear way to utilize the foundation to achieve profitability.”
– Christopher Doering
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Provide Absolut
Pernod Ricard shakes RTD cocktails with 2 classic flavors.
Absolut makes it easier to host the next party with the latest launch.
The vodka brand debuted with two new varieties of Espresso Martini and Classic Cosmopolitan. The electrons are mixed with vodka, knife lua rum and coffee liqueur and espresso hints.
According to the release, the two cocktails are to “strengthen the hosting event,” and make the party host easier to provide the “bar quality” drink.
The brand owned by Pernod Ricard is also diving in a crowded RTD canned cocktail space with three new varieties: classic mules, classic cosmo and half and half -tee lemonade. In addition, vodka manufacturers are expanding their cooperation with Cranberry Juice Brand Ocean Spray through two new flavors of cocktails, White Cran-Peach and Cran-Mango.
As the alcohol giants grew beyond traditional wine, beer and mainstream categories, the RTD cocktail space has been proven to be a popular category of innovation. Consumers who choose alcohol at home have a variety of options, from Jack Daniel’s Coca -Cola to SurfSide’s vodka infusion and lemonade.
Ready -made link cocktails amounted to $ 3.2 billion last year. According to the Grand View Research, they are expected to grow to a complex annual growth rate of up to 15.4%.
– Chris Casey
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Provided by Celsius
Celsius adds nostalgia for the latest energy drink flavor.
Leaders in the energy drink category are hoping to create new waves with consumers with past explosions.
According to Kyle Watson in Calius, California announced that the mood of retro, a portfolio (portfolio), tried to return to the time of “roller link, arcade, cassette tape, refrigeration beach and living life.” Chief marketing officer.
According to the press release, the taste profile contains notes of RASPBERRY, Orange and Lime, and according to the press release, it is similar to the scoop of the Sherbet. The drink contains B vitamins and sugar.
Watson said, “We delivered the calm energy every one sip every one sip and tasted the perfume with modern twisting. “Retro atmosphere moves you in a sweet and simple time. You can do it one at a time.”
According to the brand, the taste is available in Target.
Celsius popped out of the energy drink space through a better health and health theme approach with a bold taste such as Peach Vibe and Kiwi Guava.
The company headquartered in Florida is expanding beyond energy drinks. Last week, we launched a Subsugui Powder Stick product to compete with competitors such as Unilever’s Liquid IV, which is promoted to become a “lifestyle” brand with products that consumers can switch in different times of the day. It comes as part of it.
– Chris Casey
