As investors find a sticky consumer concept that can expand the bank without breaking the bank, the new company, which is built around food, continues to raise funds. On Wednesday, Germany (Social Media and influential people developed a popular food brand with a retail network, ending 26 million euros ($ 27 million) to expand their business.
Series A round is jointly provided by Felix and HV Capital. Lanch does not disclose the evaluation, but I understand that this is certainly up. New companies have raised about $ 30 million to date (including this Sid Round in 2023) -The general series A drainage would have risen from $ 100 million to $ 150 million.
In an interview, Nono Konopka, who co -founded the company with Dominic Kluge, Jonas Meynert and Kevin Kock, said it plans to use funds to continue to expand in Germany before the plan moves to more markets.
So far, Lanc has developed three brands of Loco Chicken and Happy Slice Piza and the first packaging food, Happy Chips (Potato Chips).
Lanch will use a game plan to grasp the gap in the market by mixing data from social media and other online activities. It also uses the producer/influenza to launch food and guarantee and add it to the list.
Until now, except that all of this is especially healthy, the formula has served the startup well. It has been expanded to 350 ghost kitchens that make hot foods since it was released a year and a half ago. Platforms such as Lieferando and Walt.
Lanch has won some viral victories to partner with a great personality in the German social media environment and improve the profile. In the weekend space, we sold about 30,000 pizzas when we started Happy Slice with a pair of online manga, Knossi and Trymacs. KNOPKA should close the tanks and call the police when the first physical Loco Chicken Shop, which was released across the Tiktok and other platforms, should be closed and the police said, KNOPKA said.
Konopka said, “Half of the German population knows our brand. “We are now focusing on building the next seat wand or Chick-Fil-A.”
He also added that potato chips are now sold as a supermarket of more than 10,000 people and will soon know other snack foods.
Lanch’s RISE emphasizes the emergence of new new companies (and technology companies) leaning on the data imported to build all promising beings and new types of products.
Konopka said that Lanc is a technology company because of data use.
“It is very difficult to grasp the place to open a restaurant, but there are 350 shipping destinations (ghost kitchens), and we provide a lot of data.” “In fact, it is the data that actually tells us that it is a good place to open a physical restaurant. That’s a tremendous advantage. ”
This data also helps to identify what foods to use for the next development to identify what people want to eat. In addition, there is a social media side. Partnership with influenza and users to help promote the product, and use these state -based platforms to understand that people are interested in eating at a much lower cost than to understand that they are interested in eating. There is a side. Run actual test or large marketing campaign.
Nevertheless, food -based technology startups have given many indigestion to the industry and investors for many years.
The fast delivery new companies and the online grocery store market shaken and collapsed to wipe hundreds of millions of dollars. D2C food startups also came back and forth. They have collected hundreds of millions of years and ultimately found a lot of problems with the supply chain to find the product market suitability (or it doesn’t work as they say). .
Felix’s Frederic Court is one of the reasons why many D2C food startups never exercise because they rely on expensive marketing practice for unprecedented unit economy. Lanch’s more efficient cost foundation was part of the charm of investors, he said.
