This audio is automatically created. Please let me know if there is feedback.
Unilever’s KNORR brand is small in the United States and is thinking a lot.
KNORR has pioneered a niche market that can be envious of dinner with chicken broccoli rice and pesine Alfredo pasta. However, small products gained popularity as more US consumers moved away from three square meals a day from five to six mini meals.
The 187-year-old brand has played in a mini mall space for several years worldwide, but Unilever found the opportunity to enter the space in the largest food market until Covid-19 in the United States interferes with eating habits. According to Circana data provided by Unilever, since 2020, heat and dinner in the United States have increased 24%.
Gina Kiroff, the chief marketing director of Unilever’s Cooking Aids and Mini Meals, said in an interview, “When we decided to go in, we had to differentiate ourselves.“ We are really trying to push the boundary. ”
KIROFF said that due to the transition to a mini -meal, KNORR said that it tended to expand its brand’s portfolio beyond side dishes, get older among consumers and attract shoppers. Mini meals have helped KNORR to attract Hispanic and Latin population with young individuals and new national population statistics, especially the new flavor profile debut.
Kiroff said, “If we want to grow, we had to be changed to a brand.
KNORR entered the minimeal market in 2023 with rice cups including FAJITA and Chicken Fried Rice in the United States. Last year it moved to pasta with Terry and Pad Thai Cup.
KIROFF has helped to keep the protein and fiber on a plate with a new flavor to the market, not a small meal. Mini meals also helped KNORR to attract Hispanic and Latin population with young individuals and new national population statistics, especially new flavor profiles.
When designing a mini meal, KNORR allows consumers to have a complete meal with spell -type nutrients such as protein of chicken and vitamins of vegetables. It is a traditional side dish, assuming that protein and vegetables will be added separately.
According to Unilever, mini meals are not only hit among college students, but also busy parents who do not have time to eat high nutritious foods have been proved to be busy parents who do not have time to eat high nutritious.
Kiroff told KNORR that it is one of our most successful launches, increasing sales and raising consumer perceptions of “a brand that may not have thought.”
Kiroff said, “We are seeing more positive propulsion in brand momentum.
