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Diving Briefs:
- COCA-COLA Company tried to modify the labeling practices for some products due to the green cleaning of European consumer organizations.
- Beverage giants are now made of 100% recycling plastics and will be immunity to plastic bottles that clearly clarify that recycling claims are not applied to labels and caps. Update posted by the European Commission last week.
- This change complained about Marketing claims that BEUC, a consumer organization of BLOC, was misunderstood with the recyclability of major bottle manufacturers with other member organizations in 13 countries. In November 2023, the EU authorities were complained to Coca-Cola, Danone and Nestlé.
Dive Insights:
Coca -Cola said he would not use green images such as a closed recycling loop. Beuc reported that there was a misunderstanding from the original complaints. Such an image is “Incorrect thoughts about environmental neutrality. ”
The refreshing beverage manufacturer said that it will encourage consumers to be responsible for the packaging of used products, especially the components that can be recycled. But in the label, he said he would “recycle” and edit the behavior -induced text to delete the word “again”.
Despite the promise of this change The company mentioned in the May 6th update “This promise is not a position that (Coca -Cola Company) has violated the law.” In 2023, the Green Washing Complaint, submitted by the consumer group, argued that the recycling of three bottled companies did not comply with the EU rules for unfair commercial practices.
Beuc said that Coca -Cola was the first company to volunteer to change the recycling claims and labels after the original complaints were raised.
“It is good news that Coca -Cola listened to the consumer’s phone and tried to clarify that ‘100%’ recycling applies only to some of the disease.” Agustín Reyna Beuk Secretary -General said in the release on May 6. “To confirm that the disease is 100% recycled or recyclable, it should be stopped like the green image (ie), as if the plastic beverage bottle has a wrong impression that it affects the environment at all.”
“I look forward to seeing Coca -Cola’s words to change his words and if not,” said Raya.
