The deadly tragedy threatens the airline’s ambitious processing.

A few days after the destructive AIR India-171 conflict died, investigators around the world gathered their heads and found out exactly what was wrong. There is no sign of where the defect is so far, and it can take several months to get the answer.

However, as the atmospheric game begins, the TATA Group, which owns airlines with other symbolic brands such as Jaguar Land Rover and Tetley Tea, faces unprecedented challenges at the critical view of the airline’s ambitious turnaround.

The narrative has just begun to change the AIR India for tragedy.

Tatas acquired airlines from the government in 2022. AIR INDIA has improved operating profit and income and reduced customer complaints.

Although there was a complaint about the poor service standards, the delay in the in -house entertainment and flight with functional disorders did not completely disappear, but it was understood that the change of conversion was solved as the airline simplified the operation by performing several complex mergers.

Improvement began to appear cosmetically. Some aircraft’s smooth new conquests, modified interiors, and new A-350s of the vehicle have been placed on the main route, and a record order for the aeronautical market where new plane retires and enjoys the boom in India.

After many years of AIR India, Tatas said earlier this year that they started the “final climbing” of the airline’s conversion journey to become “world -class” airlines.

The terrible conflict of last week has now threw a shadow in this plan.

“I will never fly the AIR India again,” he had been common among people who were caught in panic and fear last week. AIR India, especially Dreamliners, has flew, but has a strong safety record, but experts say they are expected to kneel and react when a conflict of this scale occurs. This loss of passenger trust can lead to the ongoing turnaround effort.

Other reports can worsen the problem, including other events reported this month (engine and fraud threats that develop a technical obstacle that carries 156 passengers from Phuket to Delhi.

JITENDRA BHARGAVA, former director of the airline, said, “There will be a short -term impact for people to pay attention to flight airlines, and disasters are very tragic and many lives, and this event will remain in the memory of people for a long time.

“We are already listening to the cancellation of the cancellation,” said Malaysian -based Endau Analytics, the founder and analyst of the analyst.

“AIR India was a flag carrier that was difficult to return to turn upside down due to miscarriage and financial problems. It will take more time than the aftermath of the tragedy.

YUSOF says that Yusof must redirect a lot of resources due to non -surgical issues dealing with conflicts such as insurance, legal and reputation damage for the next few weeks, months, and even years, yusof.

He is similar to the unprecedented twin tragedy that Malaysian Airlines suffered in 2014, and he said it took 10 years for airlines to profit after the collision.

Air India said that “healing” will require time.

The burden of operation has already begun to show. AIR India said it is increasing the number of international services of wide body aircraft until mid -July until the safety inspection is strengthened and the air limit is increased.

On the other hand, the investigation and the potential investigation will continue to hang on the airline.

According to Mark Martin, Aviation Expert, the airline will be investigated worldwide as the UK, the United States and Indian authorities supervise the various safety inspections and regulations of the investigation.

“The issue of operating and aircraft maintenance and AIR India will be questioned what they did to solve the old fleet,” he said.

The most important step after the crisis is that it is a recovery behavior and a consistent communication around it. Air india should not be wrong.

In a sense, it is triple Whammy for Tatas, and Tatas suffers from difficult problems with the fleet inherited after acquiring AIR India from the government, and she says about the continuous problem of BOEING and its own maintenance and safety standards.

JHA said, “The investigation to identify the cause, corrective action and improved safety standards will soon continue, but I hope it will be consistently delivered in the reputation lens.

Companies often focus on behavior after the crisis, but “they do not regularly update the greater world of progress. This forms a wrong point of view and causes control of the story to make the reputation loss worsened.”

But Air India hopes to explore this crisis in the position of force.

Cambell Wilson, CEO of the airline, emphasized the airline’s promise to cooperate with the investigator and support the victim’s family.

Earlier this week, N Chandrasekaran Tata Group Chairman held a viewing meeting with employees. He said last week that the plane accident was a “heartbreak” crisis of his career, and the airline should use it as a catalyst to build a safer airline.

Airlines consultants have the world’s “best pilots and engineers” Sanjay Lazar on the BBC. In addition, improved safety inspections ordered by Indian regulators from 787 Dreamliner of all carriers should be a fraudulent booster for worrying passengers.

“History is very cautious after death, emergency, and airlines, and tend to human trends. It is the same as the owner of a housing after the intensity, and adds a lot of locks.

Tatas also owns Singapore Airlines (SIA) as shareholders and partners and is widely known as one of the world’s best airlines.

YUSOF said SIA said, “It can help you to turn off AIR India, a nurse, to health.”

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