Diving Briefs:
- The Conagra brand said it would do so Remove artificial colors from the US frozen portfolio By the end of this year, we promised to switch to natural ingredients with other food giants.
- SLIM JIM and Healthy Choice Manufacturer will stop using synthetic dyes in product manufacturing throughout the US retail portfolio by the end of 2027. Conagra said it would not sell products to K-12 schools until the start of 2026-2027.
- Conagra is the fourth major food company last week. General factory,,, Craft Heinz and nestle -We will announce plans to end the use of artificial dye. As the White House takes a stand against ultra -fine food and ingredients, the manufacturer is promptly announced.
Dive Insights:
Kraft Heinz has been working to completely eliminate synthetic dyes from the portfolio last week, opening a floodgate where some food competitors can quickly perform the same tasks.
Conagra did not provide specific details of frozen or snack portfolios still have artificial dyes. The six -month timeline, which removes dyes from the frozen lineup, including Birds Eye, Healthy Choice and Marie Callender, perhaps minimal work remains.
The company’s late 2027 deadline for retail portfolio provides evidence that it can take time to switch snacks. Brands like snack pack pudding still use the color of some products.
TOM MCGOUGH, the chief operating officer of Conagra, said, “The Conagra brand is famous for its delicious and trendy foods, and our shift is only one aspect of a broad strategy to modernize the portfolio that matches consumer preferences.
As the Trump administration is forced to remove the company from the country’s food supply, there is a movement to replace synthetic dyes. April, Robert F. Kennedy JR. We have requested the industry to voluntarily remove six synthetic dyes. Until 2027.