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Although chocolate remains the main part of Hershey’s business, the snack manufacturer uses the best consumer trend by adding peanut butter, wafer and other trendy ingredients to the launch of the new product, according to an interview.
Hershey and other cocoa users had a hard time due to the high cost of the product, and the company urged to raise prices to offset the cost.. As the cost increased, the company was more attractive to launch a product with few cocoa.
Tiffany Menyhart, the chief customer officer of Hershey, said chocolate is “an important part of the portfolio regardless of the product price.”
However, as consumer preference evolves, ReESE ‘S and KIT KAT manufacturers are allowing innovation to reflect these demands. Even if a 131 -year -old company launches a new product that reduces the dependence on the very ingredients.
“We are protecting the core chocolate business. We will always continue to make high -quality products with Cocoa. This is what consumers like.” Another thing I say is that we know that we have different tastes in the right to own. “
In recent years, Hershey has launched a more limited kit kat flavor that replaces chocolate coating around the wafer bar with flavors including vanilla and pink lemonade.
It also launches a milk chocolate bar of Hershey with crispy waffle cone bits, providing new texture options by integrating chocolate slightly to consumers. And early this year, it is a Hershey’s Milk Chocolate Bar is equipped with caramel to aim to create smmores by consumers.
In addition to chocolate, Hershey is closely related to peanut butter with a $ 3.2 billion Leeds franchise. Pennsylvania Company has expanded the reeSe ‘s into another snack category with a peanut butter -filled animal cracker -coated animal cracker, peanut butter and milk chocolate with peanut butter and milk chocolate.
Menyhart said, “We cooperate with consumer insights and R & D teams to understand how to understand major consumer requirements and solve these demands best. Chocolate is still an important area for us, but how do people bring their favorite symbolic brands in chocolate portfolio to create new things?”
Hershey is not the only company that brings these peanut butter, wafer and other popular ingredients to the portfolio.
Ferroro has been released B- preparationCrispy wafer shells full of Nutella in the United States in 2023. And next year IT We plan to launch Nutella Peanut It combines the cream of the cocoa hazelnut spread with the baked peanuts.