This audio is automatically created. Please let me know if there is feedback.
The world of video games can be intense regardless of the level of play. From the International Esports Championship to the casual session, gamers are often looking for ways to keep alarms and concentrate. Product Energy drinks and soda to Caffeine He has accused him of claiming the title “gamer fuel.” Partnership with Razer, a game computer and accessories manufacturer, wants to take a new approach.
MARS and Razer, which first started working together in 2019, recently released Razer of Mint and chewing gum lines developed by input of 30,000 gamers. Flavor Raspberry vanilla atmosphere and mango Habanero fireIt helps gamers to focus when they are most needed, and can be used through convenience stores such as 7-Eleven and Circle K as well as online retailers such as Amazon.
Although it is traditionally related to being newly replaced Focus on using gumEspecially among Gen Z consumers.
“Gum is a little bit of fidget spinner. As you progress through the game, you need to experience other ups and downs, and sometimes the pressure level goes up to eliminate some of the energy.
above 90% of Gen Alpha and Gen Z consumers Identify it as a gamer. This space has become an advertiser natural playground because of its high interest among young consumers. If you integrate into the game, you can pay for the price, and the global sales of the game industry are expected to reach $ 52.5 billion by 2025. The video game industry alone is expected to be almost $ 300 billion.
By partnering with Razer, Mars can access the large -scale community of existing gamers. Razer also feels truly a community that will help to activate gum. Game influenza and live stripper are one side of the strategy.
In June 2019, Razer announced a variety of range.Mental performance“In terms of Respawn, in 2020, the brand partnered with the Mars brand, 5 Gum. Initial gum provided.
The new product will help to improve similar purposes: focus and energy. The initial lineup contains B vitamins and green tea extracts to increase energy and focus. Mars and Razer may have played with freshness.Unsanitary“Still, but they decided to help gamers immersed in their experience to meet the real community demands.
“If a gamer chooses this as an activity, he wants to be as immersive as possible.” The place where we can help them keep distracting and enjoy gamers in the game. “