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Instant Ramen Pioneer Nissin Foods is moving beyond cups to frozen foods for GLP-1 users and other health-sensitive consumers who want to eat high density density.
Kanzen Meal is the first US US -made US innovation to be a frozen food category and hopes to fill the void of the freezer passage.
Bob Little, the CEO of Kanzen meals, said in an interview that a healthier frozen food brand is focusing mainly on limiting calories. Nissin’s focus group consumers often forced them to fill more by adding other ingredients such as cheese because they were hungry a few hours after this meal.
Nissin says the content of nutrients per nutrition or calorie has become more important to consumers, Nissin said. The increase in the use of GLP-1 weight loss drugs such as Ozempic and Wegovy can suppress appetite, so it is more important for these consumers to pack additional nutrients into smaller parts.
Spaghetti Bologna, Petuccine Alfredo and Shrimp Teriyaki have 27 grams of protein, 10 grams of fibers and 27 essential vitamins and minerals. Single services include 460-520 calories.
Kanzen’s meals will launch two other dishes: Spachehetti Carbonara and Dan Dan Noodles.
The frozen meal line has been more than $ 5 billion in sales last year due to the 70 -year -old Nisscin. Japanese companies are best known for their cup noodles and are not designed for health -sensitive consumers.
“Kanzen meal is an important growth pillar of Nissin Food.” “The reason we start eating Kanzen is because we establish a healthy brand in the United States.”
Kanzen’s meals were developed before the GLP-1 trend began in the United States, but it is suitable for the nutritional demands of consumers taking these drugs. The drug is forced to eat less, but their bodies still require protein, textiles and other essential nutrients.
Little said, “The trend of GLP-1 has actually raised the focus and perception of US consumers on nutrient density and necessity. It is not our goal. We are definitely kind to those looking for nutritional density, including consumers. ”
Nissin completed the taste of Kanzen Meal Products with Michelin Star Chefs. Then the food manufacturer decided the nutrient level of each dish, depending on the ingredient. We decided whether to strengthen or remove to reach the ingredients and the desired level.
In the case of spaghetti bolonia, Nisshin maintained a low saturated fat level and used a mix of vegetable protein and meat to balance a large amount of nutrients.
Five initial varieties are available in specialty stores in the west and southeast. Before expanding nationwide in 2026.