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Diving Briefs:
- Danone was called the latest efforts of Chobani to accuse the competitor Chobani, who is believed to have copied the slogan and packaging of the Cold Brew Coffee line, and to unfairly compete with a company headquartered in Paris.
- The lawsuit submitted to the Manhattan Federal Court claims that La Colombe Cold Brew in Chobani uses “amazingly similar” black and yellow packaging in Danone’s Stōk Coffee. Chobani’s product also claimed that he copied Danone’s “Bright & Mellow” slogan.
- Danone asks the judge to issue a ban on Chobani to prevent slogan use. In addition, by selling products using similar packaging, we demand financial damages, including all the benefits of Chobani.
Dive Insights:
This is not the first time that two of the largest food companies in the United States have released it in court. Danone has sued CHOBANI at least twice for the last decade.
In 2016, Chobani’s “Simply 100” yogurt persuaded the US court that Danone’s light and fit falsely suggested that they contained goats. Danone failed to claim that the children’s drinking yogurt had reduced 33% of sugar for children’s claims for chobani three years later.
In the latest litigation, Danone said that it is “knowing, calculating and systematic” to use Chobani’s intellectual property inappropriate. Danone chose the “Bright & Mellow” slogan in January 2021 as a way to distinguish between STARBUCKS and La Colombe, an independent company at the time.
Chobani insisted that in 2023, La Colombe was purchased for $ 900 million and then began to use the “Bright & Mellow” slogan on the coffee packaging. I also changed the product from “middle roast” to “lightlost”.
Danone said CHOBANI took another action to copy the packaging. For example, Chobani’s high -protein Greek yogurt uses colors, fonts and graphics similar to Danone’s Oikos brand.
Danone said, “Chobani’s actions have already made chobani to ride freely in Danone’s reputation and already possible.”
Chobani did not immediately respond to the request.
As food giants fought a decline in sales, more companies have taken measures to preserve their profits by protecting brand assets. In May, snack manufacturers Mondelēz International forced ALDI to stop using packaging for a variety of individual label snacks such as Oreo and Chips ahoy!
