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Diving Briefs:
- V2FOOD, one of Australia’s largest plant -based meat manufacturers, has acquired bold foods with private amounts of vegan chicken producers to the US market.
- The acquisition was announced with a partnership with Japan -based materials, Ajinomoto Co., Ltd., and the Global Network will allow V2FOOD to expand into emerging markets in Africa and Asia.
- According to the statement, the talks will continue to operate according to the US brand. This transaction provides V2Food a platform for launching other products under its own banner.
Dive Insights:
V2FOOD is set to be a global leader in the plant -based meat category, despite the fact that segments have been struggling with the decline in consumer interest and the loss of venture capital.
According to Good Food Institute, the sales of vegetable meats decreased by 28% between 2022 and 2024. The cruel landscape stimulated dismissal to the largest players in the universe, including the Beyond Meat.
But the talks are one of the flexible American brands despite the wider backwind. The company earned 24%in 2023 and became the No. 1 brand in the spleen -based chicken category.
Tim York, CEO of V2FOOD, said, “Daring has built a brand that is incredibly loved by consumers with a powerful reach of the United States, and when combined with our food technology, we can accelerate our mission to become one of the global leaders of factory -based proteins. It is provided.
The deep technical expertise between Ajinomoto and V2FOOD will help to accelerate the development of new products, including the upcoming frozen diet, according to the press release reported on the Food Dive. V2Food has been trying to solve the consumer’s problem with synthetic additives, providing a cleaner label option that contains the natural color of algae without methyl cellulose.
As the plant -based market integrates, V2Food, Daring and Ajinomoto hope to be the remaining leaders in the game.
JEFREY Gendelman, a bold CEO, said in a Linkedin post, “This is not an easy space. We have the right to be the third -largest global player. “
