In relation to nutrition, consumers are searching for a lot of information and provides information at any time. Many sources that share nutrition information from news media to social media platforms can be overwhelming. Consumers are ready to take healthy changes and take thoughtful measures to get there. But what kind of information do you need to pay attention to, and what is the source of the source that needs to help you look at the details to discover meaningful insights?
According to a 2025 Ardent Mills survey on more than 1,000 US consumers, 73%reported that they changed their eating habits positively last year. But the question still remains.
Consumers are clearly motivated to pursue better choices, but it’s not easy to find a way of continuous change. There is room for clarity and direction. Such consumers admit that they lack knowledge and confidence in what “healthy eating habits” really mean. Do you have a better option they didn’t think?
Consumers want insights, not over -advertising.
In order to explore these choices, consumers are looking for instructions. There are many places to get information, but we rely on the most trusted food manufacturers and brands to provide food. In addition, more than half of the consumers surveyed by Ardent Mills are responsible for making food manufacturers and brands enable healthy eating habits. Three -quarter of consumers are considered a source of reliable information about these companies entering food.
What does this mean to you? There is a great opportunity to guide consumers with healthier habits. People are clear about what they want: real foods that help achieve the overall nutrition goals. Your company can be provided by showing how to play an important role in a balanced nutritious diet, such as grain and pulse.
Consumers believe in you… Are you ready to talk about your story?
In the past, it was not always clear how certain ingredients affected the perception of healthy eating habits. However, consumer studies at Ardent Mills show the closely related relationship between the ingredients, especially the grain and the pulse, and the role they do in creating a purchase intention and trust. More than 90% of consumers today say that ingredients play a direct role in determining the food they buy and eat. Component transparency and quality are important at any time.
Grain stands out as a basis of nutrition for various reasons. They can be:
- Good source of fiber and vegetable protein
- It is rich in microfluent nutrients
- Thank you for their taste and texture
- Basic and versatile
- It is considered to have sustainable characteristics
- Suitable for consumers
Consumers agree that 89%are good for the body and 89%are good for the body and 88%contribute to diets that are rich in nutrients.
If food is clearly integrated, it is likely that 85%of consumers are familiar and comfortable like grains and pulses.
Almost half (46%) of consumers not only select foods that contain grains, but also intentionally looking for them. For brands, this presents a clear moment that emphasizes the benefits of grain to meet consumer demand.
Angie Goldberg, the chief growth officer of Ardent Mills, said, “Almost all American families have bread, cereals, pasta or crackers.” Grains are looking for consumers, concerns about processed foods, or seeing a cleaner label at all stages of health travel, regardless of GLP-1 diet. “
Four simple strategies that empower consumers
The ingredients are no longer hidden in the details. They have become a major event, and consumers want to know more about their roles in their nutrition.
By educating customers on the effects of the ingredients, health and health that customers choose, they can be deployed as a reliable resource.
The training you provide is not complicated. There is a smart and simple strategy that can be used to help consumers understand the product better.
Share the purpose, benefits and influences of the main ingredients
Consumers want more than component lists. They want to understand what the food is and what a particular ingredient can do to them. For example, consider that grain and pulses can contribute to the intake of fiber and protein and satiety and how they can contribute to the management of monthly food bills. By clearly conveying the purpose, benefits and effects of the ingredients, you can build trust and inspire information based on information.
It leads to familiar and recognized ingredients
Consumers are attracted to transparency and simple ingredients. Emphasizing the familiar ingredients in packaging and messaging immediately builds trust and confidence to make the product noticeable. If the recognized ingredients sit at the center of the brand story, consumers may feel that they should choose the product rather than others.
Deliver the benefits of grains and pulses
More than 70% of consumers say they like to eat grain. Using grains and pulses do not need to compromise taste or texture. Consumers know that these ingredients provide these properties and provide a strong advantage. Grain and pulses also help to make cheap products that are delicious and nutritious.
Terms such as “Clean Label”, “UPF” and “GLP-1 Friendly”
Terms such as “Clean Label”, “UPFS (UPFS)” and “GLP-1-friendly” can be found everywhere, but consumers are somewhat familiar with the meaning of this term. (Especially when there is no standard definition in the food industry.) Grain and pulses are naturally suitable for the solution of this headline. More importantly, it supports a balanced nutrient diet that has endured the test of time.
I own a component conversation
Food brands and manufacturers can possess ingredients dialogue to obtain consumer trust and loyalty and start with education.
If you spend time to adjust messaging according to consumer goals and concerns, investments and participation occur, and product purchases will be changed to long -term habits. People are loyal to their own language and brands that reflect their goals.
Learn more at Ardentmills.com.
