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Diving Briefs:
- Coca -Cola joins the Massachusetts Technology Research Institute. And other businesses are placing artificial intelligence by helping beverage giants to solve the rapid decrease in orange supply due to the spread of destructive plant diseases.
- Minute Maid Producer is a founding member of the MIT Generative AI Impact Consortium and aims to solve the “real problem” that helps society using artificial intelligence. Other members include TATA Group and SK Telecom, which are Openai, Indian cars and airplane manufacturers.
- The first initiative of the group, Project “Save the Orange”, aims to fight the citrus green ring, a disease that threatens orange production. This initiative combines Agritech, Computer Science and Life Sciences, and other groups.
Dive Insights:
Since citrus green rings first appeared in Florida 20 years ago, Roy disease has been infected with most orange trees, causing billions of dollars in the world of citrus industry. The disease is spread to other major orange producers, which affects almost 45%. 2024 Brazilian citrus belt.
COCA-COLA says that the orange supply may disappear in the next 25 years, without improving detection, management and treatment, Coca-cola said. “Save the Orange” was developed in collaboration with Brazilian citrus planter, juice producer group, and Fundecitrus, an Inbao science group.
Christina Ruggiero, president of Coca -Cola’s Global Nutrition Category, said, “We have a unique perspective on the important problem of citrus green, a major provider of fruit juice around the world. Standing with FARMING COMMUNITY, we work closely with Fundecitrus based in Brazil to find a solution that can be executed. “
After 45%of the world’s orange, the United States is now responsible for 5%of production. According to USDA data. In Florida’s highest production Production has decreased by more than 90%. Since 2005, due to citrus green and destructive hurricane.
USDA predicts that the United States will produce 2.5 million tons of orange in 2025. Ten years ago, it decreased sharply from 5.5 million tons.
COCA-COLA said that AI and other emerging digital technology said that it is changing almost all aspects of business from R & D and marketing to inventory management and supply chain procurement. So far, Coca-Cola has made advertisements and developed products. Coca -Cola Y3000 has been releasedThe limited edition beverage is the first taste made by humans and artificial intelligence.
