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Diving Briefs:
- Danone has solved two false advertising lawsuits against plastic packaging submitted by Earth Island Institute, a non -profit public interest organization, and Plastic Pollution Coalition, a group sponsorship project.
- According to the PPC News Release, Danone denied claims about the case last year by PPC last year in Washington, DC, but agreed to reduce plastic packaging for the next three years or to raise corporate funds to develop solutions to provide an alternative to EVIAN bottles.
- According to EII News, if EII filed Danone and nine different CPG companies for Danone and nine different CPG companies in 2020, DANONE reduces plastic waste in the state and ends with plastic recycling restrictions and environmental pollution. We agreed to support the initiative to add a statement.
Dive Insights:
According to a recent web seminar led by ThinkParallax and law firm Ropes & Gray, which led by sustainability strategy and communication consulting consulting consulting consulting consulting consulting consulting, the company makes a misunderstanding environment or sustainability when the company claims to be misunderstood or sustainable. “Greenwashing” is becoming dangerous as the malicious actor grows using technology. In addition, as with the dollar value of judgment or agreement, the amount of judgment on these companies continues to increase.
This trend has clearly stopped despite the federal trade committee’s update on green guides and guidelines for environmental marketing claims. The agency announced the Green Guide in 1992 and lasted in 2012. The FTC has requested a potential new update in 2022, but since then, communication about the progress of the final update has been rarely disclosed.
In July 2024, PPC complained about misunderstandings about Danone in Danone in Washington, DC, in the claim of sustainability and recyclable marketing statements. EII has filed another lawsuit in California. February 2020 10 10 major consumer packaging companies argued for claims about arguments of contributing to plastic contamination and involved in wrong information campaigns for recyclability of plastic packaging.
Danone settlement village refused to reject the CPG’s consent to dismiss the case of CPG in March, according to the decision of the Columbia District High Court in March. The same was true in San Mateo County California High Court last year. EII ‘s Incident 10 CPG.
The California case is scheduled to be tried in May 2026 against the rest. CPG I haven’t settled yet EII: CLOROX, COCA-COLA, Colgate-Palmolive, Crystal Geyser Water, Mars, Mondelez and Pepsico. In addition to Danone earlier this year EII Also settled nestle According to the court document, Procter & Gamble.
Danone settlement, PPC and EII ‘s The lawsuit usually does not ask for financial compensation, but rather asks the accused to stop unpleasant actions and modify marketing statements. In addition to green laundry lawsuit CPGThis year, Earth Island joined the union of cities and non -profit organizations to sue the Trump administration for freezing funds for helping pollution and climate change projects.
Earth Island Institute and Plastic Pollution Coalition propagate environmental lawsuits submitted to major companies, including using “large plastic” for green washing, plastic pollution and other related issues. This year, PPC filed a separate Green Washing lawsuit against Fiji Water and a great company. Aquafina water and parent pepsico; Core hydration and parent keurig dr Pepper; And only water and parents. Last year, the Columbia Special Old Court ruled that Coca -Cola should face the EII’s only sustainability marketing lawsuit.
Companies have been faced with various plastic lawsuits from other plaintiffs in recent years. In 2023, the Attorney General of New York sued PEPSICO for disposable plastic packaging. The judge dismissed the incident in 2024. Bluetriton Brands faced a class action lawsuit against the filing of a microemine in the Ice Mountain bottle dismissed by Judge Illinois last year.
Danone itself faced a similar minority lawsuit rejected by Judge Chicago last year. Earlier this year, the company solved three European organizations and plastic transparency lawsuits and agreed to four measures, including the implementation of reusable packaging solutions.
Danone did not respond to the request as a publishing time.
