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Diving overview:
- According to a press release, online retailer Quince is partnering with AI-powered SaaS platform Drinks to offer a curated wine selection as part of its new gourmet food and wine category.
- The partnership with Drinks gives Quince the opportunity to market and sell its wines through licensed producers and retailers who handle order fulfillment and maintain compliance in real time at checkout.
- Quince launched a new category on Tuesday with Dom Pérignon Brut Champagne 2015 Vintage and plans to expand the range this month and into 2026.
Dive Insights:
Quince sells clothing, jewelry, upholstery, luggage, beauty, food and wellness products through a “manufacturer to consumer” approach. Beverages now allow you to complement those items with alcoholic beverages.
“Digital-first brands and retailers have historically been excluded from the alcohol category due to regulatory hurdles and complexities,” Drinks co-founder and CEO Zac Brandenberg said in a statement. “But consumer research shows that nearly half of young alcohol buyers want to buy from their favorite online retailers rather than traditional liquor stores. Quince shows what’s possible when you remove these barriers. They’re meeting real consumer demand while opening up a whole new channel for wine brands to reach millions of engaged customers.”
The expansion into wine adds to Quince’s selection of premium products, such as Royal Osetra caviar and Italian white truffles, which were introduced when the section launched last month.
“Our customers love discovering luxury essentials at Quince, and the wine category presents an unexpected extension of the way they already shop with us,” Daphne de Chatellus, head of emerging categories at Quince, said in a statement. “Connecting Drinks Anywhere to our logistics ecosystem allows us to offer a premium product assortment without disrupting the experiences our customers trust, bringing us one step closer to being a one-stop destination for accessible luxury.”
Quince has recently expanded its product assortment to a broader range. The brand launched its first men’s shoe line this summer. And in early 2025, the brand entered the wellness space with new electrolyte and collagen products.
Earlier this year, Quince secured more than $290 million in Series D funding, which it said “will be used to accelerate our growth and continue to deliver exceptional quality at a fundamentally fair price.”
