Laird Superfood grows its health and wellness portfolio with $39 million acquisition.

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Diving overview:

  • Laird Superfoods Purchase of Navitas nutritional supplements, berries, seeds and other products for $38.5 million in cash. The acquisition is expected to be completed in the first quarter of 2026.
  • The deal expands Laird’s portfolio to include Navitas’ organic acai powder, hemp bites and cacao sweet nibs.
  • Laird, best known for its creamers, coffee and snacks, is financing the acquisition by selling $50 million worth of Series A convertible preferred stock to an affiliate of private equity firm Nexus Capital Management.

Dive Insights:

Navitas’ $40 million purchase price is nearly double Laird’s market capitalization and is a significant investment for the performance company to strengthen its position in the fast-growing superfoods and wellness market.

In a statement announcing the deal, Laird said the companies would benefit from overlap in supply chains, sourcing networks and distribution channels. Navitas’ expertise in nutritious, minimally processed foods aligns closely with Laird Superfood’s mission to provide consumers with functional products that enhance their well-being.

Navitas will also expand and expand Laird’s reach across e-commerce and retail partners.

“This acquisition represents a meaningful step forward in our strategy to build an expanding and diverse platform in functional nutrition,” said Jason Vieth, CEO of Laird, in a statement. This “helps drive our strategic goal of building an expanded platform of healthy food and beverage brands.”

It was Laird. The company was co-founded by big wave surfer Laird Hamilton in 2015.It has remained prominent in the health and wellness space even as consumers pull back on spending. during the most recent quarterNet sales increased 10% compared to the same period last year. Despite this, the company lost $1 million in revenue during the quarter.