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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We can’t write everything we suggest, so here are some leftover items from our inbox:
Smucker makes Uncrustables refrigerator friendly.
JM Smucker is making it easier for consumers to enjoy Uncrustables sandwiches. Entire portfolio refrigerator friendly — means no defrosting time is required.
Starting this summer, all Uncrustable flavors can be stored in the refrigerator for up to five days. Consumers can store the sandwiches in the freezer for long-term storage.
Smucker said the move reflects “an effort to improve convenience and accessibility.” The refrigerator-friendly sandwiches maintain the brand’s soft-baked bread, which is baked daily in the U.S. and frozen on-site without the use of artificial preservatives. Sandwiches will still be available in the freezer aisle, but consumers have more options for storage.
“Shoppers have made us a leader in the freezer category, so we are evolving to meet them where they are,” Jessica Fair, Smucker vice president of marketing, said in a statement. “No more creative ‘speed thaw’ hacks.”
Smucker’s new breakfast Uncrustables, which launched late last year and contain 12 grams of protein, are already refrigerator-ready. The company expects to expand its flavors and offer the sandwich in convenience stores, a move that has already shown promising early results, CEO and President Mark Smucker told investors this week.
Management hopes Uncrustables can surpass the $1 billion annual net sales threshold this year, and the CEO said the brand is the company’s “biggest growth opportunity.”
“We are building a truly iconic brand with broad, multi-generational appeal that will soon become a top three brand in the overall frozen category,” Smucker said.
– Sarah Zimmerman
Dr Pepper’s Creamy Coconut is back amid the dirty soda craze.
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Provided by Keurig Dr. Pepper
Keurig Dr Pepper is back. Dr. Pepper Creamy Coconut It’s meant to capitalize on the growing craze for dirty soda.
The flavor will be relaunched for a limited time starting in April and will also be available in a sugar-free option.
Dirty soda trends include adding coffee creamer, fruit puree, and more to soda. The new Dr. Pepper flavor offers “creamy flavor” in a ready-to-drink format, the company said.
Last year, soda competitor PepsiCo also introduced ready-to-drink drinks. Mountain Dew Inspired by Dirty Soda. This trend is driven by a growing number of consumers seeking alternative alcohol alternatives that offer unique and customized experiences.
The launch of Keurig Dr Pepper is part of a broader portfolio of innovations that includes more than 35 varieties across its own and partner brands. The company is preparing a 7Up Shirley Temple flavor as a nod to the nostalgic mocktail, and will be releasing a strawberry flavor, Canada Dry.
–Laurel Deppen
Surfside vodka tea launches new product just in time for warm weather
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Provided by Surfside
Ready-to-drink vodka tea brand Surfside is launching two new flavors ahead of the spring season to capitalize on recent growth.
We are launching a ‘half and half’ variety pack consisting of half lemonade and half iced tea versions, including blueberry lemonade vodka, original, raspberry, mango, and blackberry.
“Our new flavor innovations directly reflect the evolving taste preferences of our fans. There is a growing desire for delicious, flavorful, sessionable beverages,” Clement Pappas, CEO and co-founder of Surfside parent company Stateside Brands, said in a statement.
The RTD brand launched in 2022 and quickly found success among younger consumers looking for non-carbonated, spirit-oriented beverages. Last year, the company sold 11.1 million cases, more than 6 million cases more than the previous year.
vodka tea and more Ready-to-drink cocktails It remains a bright spot in the troubled mainstream sector. Other large liquor companies have also joined the vodka tea craze. boston beer and Anheuser-Busch.
Interest was also focused on the brand. Berry and tropical scent. Dr Pepper introduced a very successful blackberry flavor after making the following point: Blackberry flavored carbonated drink It grew more than twice as fast as the category.
Surfside’s new Blueberry Lemonade variety is available at retailers nationwide in four-can packs, with the variety pack containing eight cans.
-honor knocking
