Istanbul is a city with a soul unlike any other. A place where hundreds of years of history and bold modernity coexist. It is a city of contrasts: colorful yet monochromatic, warm yet buffeted by the winds of the Bosphorus Strait. Istanbul is not just about visiting. that felt. You have to experience it to truly believe it.
From December 3 to 6, 2025, we had the unique opportunity to immerse ourselves in CBME Türkiye, the largest baby and children’s trade fair in the Middle East. Set against the vibrant backdrop of Istanbul, the show once again proved why Türkiye remains one of the most influential global players in the region’s children’s fashion and textile industry.
Junior Style has highlighted Turkish brands many times before and has a particularly warm relationship with the country. Türkiye’s textile heritage is legendary and its craftsmanship continues to evolve with creativity, innovation and global relevance. CBME Türkiye reaffirms this reputation and opens the door to new possibilities for both brands and buyers.
Walking the aisles — and the streets of Istanbul
After exploring the show’s spacious halls and discovering stands brimming with creativity and fresh design perspectives, we’ve selected our favorite looks from some of the standout Turkish brands. But instead of presenting in a traditional trade fair setting, we wanted something more authentic that captured the spirit of Istanbul and provided fresh inspiration for our audience.
So we took to the streets.
Our Junior Style Mini Ambassador Angelica flew in from Italy to join us on this adventure. Together we dressed among the urban textures of Istanbul. From the majestic Bosphorus views to the energetic narrow streets and quiet nooks of the city where ancient architecture frames modern life. We traveled by ferry boat to see the city from the water, ate warm simit, and admired the layers of history and breathtaking architecture. The result is a vibrant editorial that blends the raw beauty of a city infused with fashion and culture.
Gateway to new markets
CBME Türkiye offers you the opportunity to test and enter a market that is significantly different from Europe or the United States.
For brands, this is an opportunity to connect with buyers in geographies they might not naturally reach – markets with unique needs, tastes, and buying behaviors.
For buyers, CBME provides access to premium products at a compelling price point, backed by Türkiye’s world-renowned fabric quality.
In our editorial, we wanted to highlight that Turkiye is not only the home of exquisite special occasion clothing (despite the category being beautifully represented), but also an innovative contemporary brand that is shaping the global childrenswear landscape.
A celebration of craft, culture and global possibilities
The visit to CBME Türkiye was more than a trade fair experience. It was a reminder of why Istanbul continues to inspire the world. A city that embraces contrasts, celebrates creativity and welcomes innovation.
For Junior Style, we’ve had the privilege of walking the streets, discovering new brands and introducing fashion stories to a global audience.
CBME Türkiye is not just a destination, but a bridge connecting cultures, markets and vision. And we can’t wait to return.
Main brands: LIA LEA, SHE SHE, FIRST OF JULY, ALITSA, IN CITY KIDS, Beetlebees, Antibees
Concept, style, photography: ALEKSANDRA ATACA
Talent: Angelica
