CWF unveils Kids Around with landmark show at Palais de Tokyo
Famous high-end children’s clothing group CWF We are entering a new phase of development with the launch of our new brand. around kids. The brand will be officially introduced at a fashion show that brings together all the group’s maisons. Lanvin, kenzo kids, Marc Jacobs, president, Zadig and Voltaireand Karl Lagerfeld — From Iconic Tokyo Palace March 11th.
A fresh vision rooted in vintage sport and Riviera elegance.
Kids Around’s debut collection is inspired by vintage sportswear, reinterpreted with playful patches and bold wide stripes. These athletic influences are tempered by the laid-back elegance of the French Riviera, creating a unique aesthetic that feels both comfortable and sophisticated.
Designed for girls and boys ages 4 to 12, this silhouette strikes the right balance between style and comfort. Luxurious fabrics enhance everyday looks, while a bright and radiant color palette reinforces the collection’s vibrant spirit.
Kids Around expresses a fashion vision that is optimistic, fun and dynamic, yet timeless and chic.
strategic turning point
The launch of Kids Around also marks a strategic milestone for CWF. Accompanying the collection was the opening of a new multi-brand boutique concept operating under the Kids Around banner at 113 Avenue Victor Hugo in Paris.
This development strengthens its position within the premium segment of children’s fashion while also highlighting the group’s creative ambitions.
With this new chapter, CWF not only expands its portfolio but also reaffirms its commitment to shaping the future of luxury children’s wear, where heritage brands, modern energy and elevated everyday style come together under one dynamic vision.
