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As growing interest in GLP-1 and other nutritional trends influences consumers’ purchasing habits, Meijer is exploring ways to offer private label products tailored to specific dietary needs.
retailer said on thursday More than 120 exclusive Meijer brand products, including 20 True Goodness products, contain at least 5 grams of fiber per serving. Meijer added that more than 700 of its branded items, including 300 from its Fresh from Meijer brand and 250 from its popular brands, contain at least 10 grams of protein per serving.
Meijer said it plans to add more protein-packed private-brand products this year, including sesame protein pasta salad from its Frederik’s by Meijer line, its own brand of protein puff snacks and grass-fed, double-smoked beef sticks from Meijer’s True Goodness.
In the announcement, Meijer also highlighted specific products recommended by nutritionists, including name brand whole wheat pasta and True Goodness organic black beans.
“Providing accessible options for shoppers to achieve their health goals and budget is important to Meijer, and that’s what these products are designed to do,” Don Sanderson, Meijer’s chief merchandising and marketing officer, said in the announcement.
Meijer’s announcement follows the grocer’s recent efforts to package a variety of products with nutritionally trendy items. Last September, Kroger Launches Protein-Focused Extensions Sprouts Farmers Market from the Simple Truth line Launch of wellness ballOur food service section offers high-protein and high-fiber grab-and-go meal options. Early last April, Associated Wholesale Grocers has added two specialty private brands.: Wellwerks sells functional snacks and other foods, and Nüwerks sells vitamins, protein powder, and other functional foods.
These efforts follow an announcement from the USDA. Newly updated dietary guidelines We advise Americans to prioritize protein and stay away from highly processed packaged foods.
