TikTok is introducing an ad-free subscription plan in the UK that costs £3.99 per month (about $5.44 USD). The new service will be rolled out over the next few months and will be available to users aged 18 and over. Users who sign up for the plan will not see ads on TikTok and their data will not be used for advertising purposes.
The launch is likely driven by the UK’s General Data Protection Regulation (GDPR), which prohibits companies from collecting users’ personal data for advertising purposes without consent.
“Choice for our community and growth for UK businesses go together at TikTok,” Kris Boge, TikTok’s UK managing director, said in a press release. “Advertising on our platform already helps thousands of UK businesses reach new customers, increase sales and create jobs, and our new ad-free options give people more control over their experiences.”
TikTok first began testing an ad-free plan in 2023. It is unknown whether the social media giant plans to bring this service to the United States.
