Google is completely overhauling its search experience, and it doesn’t stop at YouTube. Like other Google services, YouTube’s search bar is introducing AI tools like Ask YouTube, a feature designed to provide users with a more sophisticated search experience.
“Ask YouTube lets you ask for more complex searches, like if you want tips on how to teach your child to ride a bike or if you’re looking for creator reviews of cozy games to play before bed,” the company explained. “You may want to ask follow-up questions to continue to refine what you want.”
YouTube edits both shorts and long-form videos to generate responses.
Desktop Premium subscribers in the US can now test out the new tool with this feature available through YouTube’s Premium option.
The company also announced the addition of Google’s new AI video model, Gemini Omni, to its YouTube Shorts Remix and YouTube Create apps.
“Remix with Omni gives users a new way to create and build on each other’s imaginations,” YouTube wrote in a press release. “This model better understands user intent to create more consistent, meaningful storytelling, while handling complex video and audio coordination behind the scenes.”
Other companies, such as Meta and OpenAI, have met with mixed reactions when it comes to pushing the use of AI in Shorts. OpenAI also discontinued Sora, a social app that allowed users to post and share AI-generated clips. But YouTube seems to be rolling it out in a way that makes it feel a little less front and center.
YouTube is also expanding its similarity detection tool to creators over the age of 18, which is expected to help creators prevent deepfakes in other people’s AI content. If creators discover that they are misrepresented in an AI video, they can request that the video be removed. This feature is now being expanded more widely, so it’s yet to be seen how effective it will be.
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