that Discover Dominican authorities named it Wendy Lake Like new Tourist Destination Marketing ManagerThis is a move to strengthen the island’s global tourism presence as demand for nature, wellness and adventure travel continues to grow.
Lake officially took on the role. June 1, 2026According to authorities.
In her new role, she will oversee the destination’s marketing strategy and lead efforts focused on brand development, trade partnerships and promotional campaigns across Dominica’s key source markets.
The appointment comes as Dominica continues to build momentum in the Caribbean tourism sector, with the island increasingly attracting travelers seeking outdoor experiences, wellness-focused holidays and immersive cultural tours.
Veteran Caribbean Tourism Expert
the lake brings 16 years of experience He has expertise in destination marketing, brand management, market research and stakeholder relations in the Caribbean travel industry.
Her background includes developing tourism initiatives through public and private sector partnerships, with a focus on destination promotion and long-term growth strategies.
graduate University of the West Indies, St. AugustineLake is Master of Science in International Strategic MarketingCompleted with distinction. Bachelor of Science in Business Administration Minor in economics.
Expanding Dominica’s global reach
As destination marketing manager, Lake will lead the Discover Dominica Authority’s marketing team as the destination continues its efforts to expand its international presence.
Her responsibilities include developing branding campaigns, strengthening relationships with travel advisors and tour operators, and using market data to guide promotional plans to increase visitor arrivals.
The Dominican Republic plays a particularly important role as it continues to invest in its tourism product, including developing luxury hotels, expanding airlift, and growing interest from travelers seeking authentic Caribbean experiences.
leadership support
Marva Williams, Chief Executive Officer and Director of Tourism at the Discover Dominica Authority, said Lake’s appointment will support the organization’s long-term tourism goals.
“Wendy’s appointment provides valuable marketing leadership as our team continues to strengthen Dominica’s competitive position,” said Williams. “Her deep industry insight and collaborative approach will be instrumental in building impactful partnerships, strengthening our brand presence and effectively positioning our destination in a dynamic global marketplace.”
Lake said he is looking forward to helping advance the island’s tourism goals.
“I am very excited and honored to begin a new chapter as Destination Marketing Manager for the Discover Dominica Authority,” said Lake. “I look forward to contributing to the promotion and marketing of beautiful Dominica, showcasing its rich culture, breathtaking natural beauty, authentic experiences and warm people to the world.”
The appointment is the latest step in the Discover Dominica Authority’s efforts to strengthen the island’s tourism brand as it targets continued growth across local and international markets.
