With summer just around the corner, American consumers are wrapping up their summer plans and seasonal bucket lists to prepare for the new season. To better understand shoppers' planned activities and spending habits this summer, RetailMeNot surveyed more than 1,000 U.S. adults.
According to our research 50% of consumers use spring to plan activities and things to do for the upcoming summer. Besides, 95% of consumers said they plan to participate in a variety of summer activities this year, such as going to the beach or hosting a summer gathering. This suggests that the majority of people have already packed their schedules and are eagerly anticipating a busy, action-packed summer.
To find out more about what consumers are looking forward to and their summer plans, we asked them about their upcoming activities. Here are the top 10 activities consumers are gearing up for this summer.
- Go to the beach: 39%
- If you are hosting or attending a cookout or picnic: 32%
- Organizing activities with your family: 31%
- Swim or visit a water park: 29%
- Shopping at an outdoor mall or market: 29%
- Home Project Work: 28%
- Visit a natural park or natural wonder: 28%
- Attend crafts, food, or other types of festivals: 27%
- To go to the zoo or aquarium: 26%
- Attend a concert or music festival: 25%
As we continue to finalize our upcoming summer plans, 43% of American consumers are preparing to celebrate a variety of life events, including graduations, weddings, baby showers, and anniversaries. On average, shoppers plan to allocate. $1,515 It is used for lifestyle-related purchases such as suits, travel expenses, household items, and other household items. Here's your average expected spending on these major life events this summer:
- Graduation Purchase: $1,170
- Wedding Purchase: $2,280
- Baby Shower Purchase: $1,480
- Anniversary Purchase: $1,470
- Moving/Transferring: $1,648
With consumers expected to spend big in the summer, RetailMeNot is excited to launch the following products: First Summer Checklist Savings Eventrunning June 6 – June 10We help shoppers get accumulated discounts, deals and cashback from top retailers including: Expedia, wayfair, Nike, Viator, home depot, lowes Learn more about everything you need to know to achieve your summer goals this year. Whether you're planning a summer beach trip, hosting a backyard barbecue with friends, or finishing a long-awaited home project, RetailMeNot has it all covered this summer.
Travel planning Vs. BUDGET: BALANCE FOR MANY PEOPLE
Most Americans plan to travel and make travel-related purchases this summer. Nonetheless, budget concerns continue to be a significant complaint for these consumers.
This year's summer travel season is expected to be strong, with U.S. travelers planning to spend an average of $100 million. $1,884 Here are more summer travel consumer insights from our survey on travel purchases this season:
- 70% of consumers are planning to travel this summer.
- Most travelers plan to stay in hotels or motels.46%) for summer travel. meantime, 41% 25% plan to stay with friends/family and 25% plan to stay in vacation rentals such as Airbnb or VRBO (25%).
- A big reason to travel this summer is to visit friends and family.57%), go to the beach (48%), go on a car trip (35%), urban exploration (29%) and more.
- We asked consumers what they consider most important when they travel. comfortable (83%) was the top priority, followed by spending time with friends and family (81%) and travel at low prices (78%).
The trip itself may be booked with the intention of being relaxing, but the planning and budgeting part can be a bit stressful. Some of the biggest challenges consumers face when budgeting for summer travel include:
- Hotel and accommodation costs: 29%
- Flight/ticket cost: 17%
- Food and beverage costs: 15%
- Cost of vacation experiences (tours, excursions, etc.): 11%
- Cost of travel necessities (vacation clothing, supplies, luggage): 7%
- Rental cars and transportation: 7%
- Costs for boarding or traveling with your pet: 6%
Staycations offer a cost-effective alternative to peak season travel.
Staycationers plan to spend an average of . $952 This summer in each city $1,884 How much the traveler plans to spend on travel. What activities are they trying to do? Activities such as camping, park visits, theme park trips, and outdoor sports have seen an increase in staycationers' plans compared to travelers' plans in the spring and summer.
Survey Methodology
Second Quarter Travel Insights: Ziff Davis Shopping Second Quarter Seasonal Survey of Adults 18+. N=1,001. Deployed in February 2024.
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