Radisson Hotel Group continues its rapid expansion across Africa, building on record growth in 2023, when it signed eight deals adding 1,600 rooms to its inventory.
The hotel company plans to open five hotels in key African markets, including Egypt, Morocco and South Africa. Among the hotel additions this year is the Radisson Hotel Casablanca Gauthier, the first Radisson hotel in Morocco, scheduled to open in the second quarter. Radisson will also introduce its luxury Radisson Collection brand in Egypt through Radisson Collection Resort Marsa Alam Port Phoenice.
The expansion also includes the Radisson Safari Hotel Hoedspruit in South Africa, Radisson's first safari hotel in Africa. The 138-room hotel recently opened near Kruger National Park and becomes the company's 11th hotel in South Africa.
fast growth
The company's growth is being driven by its focus on resort-style properties and expansion into new markets such as Kenya and Tanzania. Over the past three years, Radisson has emerged as the fastest-growing hotel group in Africa, with 20 openings. Among the 2023 openings were the first properties in Nigeria and Gambia.
Vice President Ramsay Rankoussi said: “It has been an exciting year for us as we open five hotels in Africa, strengthening our position as market leader in key countries such as Egypt, Morocco and South Africa, while maintaining our fastest growth across the continent in terms of actual openings. “I will send it,” he said. President, Business Development, Africa and Türkiye.
With 100 hotels currently on the continent and plans to increase to 150 over the next five years, Radisson is cementing its position as a dominant player in the African hotel market.
