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Diving overview:
- Liquid Death said in a statement that it has appointed beverage industry executive Karim Sadik-Khan as CFO.
- Sadik-Khan has 19 years of management and finance experience in public and private beverage companies. He was most recently CFO at liquor giant Beam Suntory North America. He also held finance roles at PepsiCo, Dr Pepper Snapple (now Keurig Dr Pepper), and IBM.
- Liquid Death, known for its “kill your thirst” slogan, reportedly hired Goldman Sachs last summer to help with an IPO later this year. In 2023, Liquid Death had $263 million in retail scan sales through registers and was the fastest-growing top water and iced tea brand, according to SPINS data cited by the company.
Dive Insights:
While Liquid Death stays quiet Popularly, beverage startups have been active in positioning their businesses for the future, including strengthening their corporate benches and expanding their product lines beyond cans. Liquid Death currently sells products such as sparkling water and iced tea, and earlier this year it also sold an electrolyte drink blend called Death Dust.
A key aspect of the C-suite expansion is that the new executives have prior experience with other beverage companies. on the beam Suntory In North America, Sadik-Khan was responsible for all financial functions, including financial planning and analysis, mergers and acquisitions, accounting and revenue management, for the global company's largest and most profitable business unit with $2.5 billion in sales. Liquid Death also appointed former White Claw executive Stephen Ballard as its first chief commercial officer last October. He was previously senior vice president of sales for Mike's Hard Lemonade, makers of White Claw.
“We are thrilled to have Karim on board, an experienced financial leader in the beverage industry, as we execute our strategy for further growth and expansion,” said Mike Cessario, Founder and CEO of Liquid Death. “We are growing a high-growth company with strong fundamentals and a strong financial foundation, and Karim will be a key part of that.”
