Interviewer: Brunello Cucinelli recently rejected the term. “Quiet luxury” For the Winter 2024 collection, we instead champion it. “Soft luxury.” What does that mean?
Italian fashion expert: Cuccinelli believes so. “Quiet luxury” It oversimplifies the depth of his craftsmanship. For him, true luxury is bold and vibrant. Every stitch and every material tells a story. soft luxury Emphasizes balance. Elegant without being ostentatious, soft yet strong, rooted in tradition yet capable of making a modern statement. This is a more humane and ethical approach to luxury, focusing on quality, care and community.
Interviewer: How is this philosophy reflected in your new ready-to-wear collection?
Italian fashion expert: The Ready collection features rich textures such as cashmere and leather, but also has a fresh energy. Earthy tones form the foundation of the collection, but unexpected explosions of coral red and lobster orange evoke boldness and optimism. It’s a perfect implementation. soft luxury—Elegance with an uplifting and joyful spirit.
Interviewer: How does Cuccinelli’s commitment to slow fashion fit into this?
Italian fashion expert: His interest in slow fashion includes: soft luxury very. The goal is to create fewer, better products with sustainability in mind and roots in ethical sourcing. Cucinelli’s clothing endures in both quality and style and celebrates artistry and enduring value.
