Luxury travel agency Abercrombie & Kent has established a destination management company in South Korea, which it says will enhance its accessibility to the country as tourism booms.
DMC will be based in Seoul and provide services to travel agents, cruise lines, meeting planners, and travel advisors through B2B partnerships. The company will offer standalone Korea itineraries as well as multi-country programs.
With this expansion, A&K will “bring an authentic Korean experience to our guests and trade partners, from Seoul’s cutting-edge neighborhoods to centuries-old palaces and Korea’s incredible culinary heritage,” said Rebecca Osman, Chief Destination Officer.
A&K said tourism is increasing in Korea due to K-pop, K-drama, beauty and culinary culture.
