In July 2025, Chicago will once again be the epicenter of food science innovation. From July 13-16, more than 16,000 top decision-makers and food industry experts will gather at McCormick Place to collaborate with more than 1,000 exhibitors to showcase the latest solutions, technologies, products and ingredients shaping the future of the global food system. no see.
This is a particularly attractive opportunity for companies considering their first exhibition at IFT FIRST.
“The reason we have a booth here at IFT (FIRST) is because IFT is the hub of the food and beverage industry,” said Nate Yates of Ingredion. “Development.”
The numbers bear out this assessment: 86% of IFT FIRST Attendees will exercise their purchasing power, allowing exhibitors, both veteran and new, to connect with key decision-makers in an environment optimized for business connections and sales. By 2024, 55% of closed win opportunities will come directly from field sales.
Where else would you have the opportunity to shorten a months-long sales cycle into just a few days? IFT FIRST will bring groundbreaking change to both exhibitors and attendees. Typically, it can take up to several months to connect with the right food scientists, R&D leaders, and purchasing influencers. But at IFT FIRST, everyone is gathered together and ready to participate. This is especially advantageous for companies that are new to the market or are launching innovative solutions.
The focused nature of the event allows exhibitors to maximize their time and efficiently move prospects through the sales funnel from initial contact to final purchase decision. This efficiency is especially important for companies looking to establish or expand their market presence. “It’s fun for us because there are a lot of new companies that we haven’t necessarily interacted with in the past,” said Brian Kehoe of KSM-66.
As the industry’s leading hub of connectivity, exhibitors have direct access to decision makers and those with purchasing power, and reach an audience where more than 80% of attendees self-identify as industry experts.
Additionally, these events provide strategic benefits beyond sales opportunities. The floor plan includes trending sessions, key research, science and technology focused discussions as well as dedicated networking areas, ensuring high visibility for participants. Technical presentation opportunities and one-on-one meeting space allow you to have deeper conversations with potential partners and customers.
The event’s comprehensive support system includes strategic booth placement opportunities, pre-show marketing guidance, and dedicated onboarding experts, all designed to ensure a successful debut on the industry’s largest stage.
In addition to unparalleled sales opportunities, exhibitors at IFT FIRST enjoy the distinct advantage of leveraging a loyal attendee base. Nearly half of exhibitors choose this event as their industry exclusive each year, demonstrating its ongoing value.
The relationships built at IFT FIRST are invaluable, according to our 2024 event survey. The presence of repeat exhibitors strengthens industry connections, expands global reach, and increases return on investment in ways that cannot necessarily be achieved through traditional sales and marketing channels.
Mohammed Salehi of Heray Spice said, “…this is a must-see show for anyone thinking about coming to IFT (FIRST). We have people with a lot of experience in the R&D industry and the materials industry. It’s of a very high standard.” – Potential customers come here to solve key challenges in the food industry.”
The energy is palpable as planning for IFT FIRST 2025 continues. Across the sprawling convention center, food science innovators will connect and collaborate to shape the future of the global food system. For seasoned exhibitors and new entrants alike, this is a moment they look forward to every year – an opportunity to showcase solutions, drive measurable business growth and leave their mark on the evolving food landscape.
To participate in this experience, please visit: iftevent.org Find out more about exhibition space, sponsorship and comprehensive support services. Secure your booth at IFT FIRST 2025 today.
