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During food anxiety and upheaval, Nuritas, a food technology company, said that it is tasked with improving the lives of billions of people around the world by using artificial intelligence to improve and simplify the discovery of plant -based peptides.
Founded in 2014, the company recently closed the $ 44 million Series C funding round, and currently has two products in the market and is under development.
Dr. Nora Khaldi, founder and CEO founder and CEO The company believes AI can help change the food industry.
Food Dive: Can I share a little bit about Nuritas and its mission?
Dr. Nora KHLDI: Our goal in Nuritas is to provide hero materials inside everyday products. The ingredients are the basis of all foods, but many people currently in use are made of taste and cost decades ago. They often do not match modern consumer demands for health and nutrition. We aim to change this by creating a new functional ingredient that supports well -being while using AI to maintain sustainability.
How does AI affect the discovery of ingredients?
It takes decades and costs to find and develop new materials. Ten years ago, we were a pioneer who introduced AI in this field, and AI allows you to accelerate this process. Our exclusive platform, the magnifying glass, uses high -end machine learning and a wide range of molecular data sets to identify natural peptides with certain health benefits. This molecule is optimized for stability and scalability and can be performed in the actual food application field.
Can AI technology provide an example of how to discover new ingredients?
A good example is Peptistrong derived from Fava Beans. Old ingredients are generally not made for consumer demand and are designed to provide taste or texture. But there is a clear demand for the future. We want to be stronger and we want to expand our welfare and health. Therefore, FAVA BEANS itself can provide direct health benefits, but use AI to separate peptides that improve muscle health, strength and bone density. Through our technology, we have made this peptide accessible, stable and effective for human consumption.
Is your ingredients focusing entirely on functional health benefits, or will your taste and texture improve?
Our platform is versatile. Health is a key focus It also has a taste, texture and storage life through products that aim to improve muscle health, sleep improvement and reduce sugar impacts. For example, we cooperate with the company to replace artificial sweeteners or preservatives with natural alternatives.
What is the biggest task in discovering ingredients?
Pure complexity. Traditional methods are linear and time -consuming, often leading to different alleys after years of research. The AI processes millions of variables simultaneously to change this by quickly processing survivable ingredients with scissors. For example, making peptistrong without AI would have taken about 30 million years because of the numerous dimensions to think when developing ingredients.
What trend is the future of ingredient development?
We are increasing consumer demand for ingredients that support muscle health, life and energy. Muscle loss, which begins at age 28, affects strength, energy and overall health. Nutrition can greatly improve the quality of life. Another trend includes anxiety, solutions for sleep, and reduction in the effects of hyperglycemic foods on metabolic health.
Who is the main partner and which product use the ingredients?
We partner with the brand throughout the B2B company Rosik Aid, sports nutrition, medical food and cosmetics. For example, peptistrong is in bars and supplements and peptiyouth is used in various skin care products.
What is the future of Nuritas?
Our mission is to improve billions of lives by re -introducing health and nutrition as everyday consumption. During the current reaching tens of millions of people, our vision is to reconstruct the world’s food and health environment by making functional ingredients in all products.
