Indian startup Rocket is confident that the next big opportunity lies in the pre-coding part of Vibe: AI, which helps people decide what to build. We launched a platform to produce consulting-style product strategies.
The Surat, India-based startup on Tuesday launched Rocket 1.0, a platform that connects research, product building and competitive intelligence into a single workflow. The platform generates detailed product strategy documents, including pricing, unit economics, and go-to-market recommendations.
From platforms like Cursor, Replit, and Lovable to features like Claude Code and Codex, the proliferation of AI-powered coding tools has made writing code much easier and faster. “Now anyone can create code. Codebases have become a commodity, but what everyone is missing is what to build,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding, “Running a business and building a codebase are two different things.”
TechCrunch briefly tested Rocket’s platform ahead of launch and found that a simple prompt generates a product requirements document in PDF format. These documents resemble consulting-style reports rather than Vibe coding tools or chatbots, focusing primarily on functionality and implementation.
However, some analyzes appear to be a synthesis of existing data, combining known pricing models, user behavior patterns, and competitor insights, rather than being based on independently verifiable information. This means that users may need to verify the output before making business decisions. Virani said the platform can provide human support when users encounter problems.
The product can also track your competitors, including changes to their websites and traffic trends. Rocket leverages more than 1,000 data sources for its analysis, including Meta’s ad library, Similarweb’s API and its own crawlers, Virani said.
Rocket’s subscription plans range from $25 per month for application building, to $250 per month for strategy and research features, and up to $350 for the entire platform, including competitive intelligence.
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Virani told TechCrunch that the $250 plan allows you to generate two or three “McKinsey-level” research reports along with your product build. It positioned its parent service as a low-cost alternative to traditional consulting, where similar strategic work often costs thousands of dollars.
Rocket raised a $15 million seed round last September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to more than 1.5 million users across 180 countries. They also did not disclose detailed numbers of paying customers, but reported average annual revenue per user of around $4,000. The startup says it operates with gross margins of over 50% and that 20-30% of its customers are small and medium-sized businesses.
Rocket has a team of 57 employees, with headquarters in Surat and operations in Palo Alto.
