Amazon said on Thursday that it is revealing a new AI drive tool to improve the list with missing details or attributes.
Sellers often list hundreds of products in Amazon, sometimes updating related information, which can be a cumbersome task. E -commerce technology large corporations want a seller to use a new AI -based tool called Enhance My Listing to make Coroe easier.
The tool automatically suggests the product title, attribute, explanation and missing details to the seller according to the seasonal trend. The seller can accept, reject or modify these proposals before updating the product list in Amazon Catalog.
Amazon has gained insight from customer participation on the platform using its own Amazon Bedrock service for the generated AI model. My list will be improved today to be released to select a seller in the United States, and the extended rollout is scheduled for the next few weeks.
Since 2023, the company has introduced a creation AI tool for sellers to help to create a product description. In March 2024, Amazon added a tool for the seller to create a list by inserting the product URL from the website. This feature allows the seller to upload a single image or create a few words to create a list.
Amazon said that more than 900,000 sellers have used AI tools to date. The company added that more than 90% of the merchants accept AI production content without editing.
This does not necessarily guarantee the accuracy of the tool. You can see clearly. Some sellers may not carefully examine the output.
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Amazon is not the only company that wants to inject the creation AI into marketing. Google, Ebay, Meta and Shopify have launched several tools in this category. New companies, such as Avataar and SUPERSCALE, are also trying to help the seller to create marketing assets through AI -based applications.