AMC will stream ‘The Audacity’ premiere in 21 segments on TikTok.

It’s not uncommon for networks to promote new shows by releasing full episodes on YouTube, but AMC is doing something a little different for its Silicon Valley-focused comedy “The Audacity.”

The show’s premiere can be seen on TikTok starting Sunday morning. Divided into 21 parts according to deadlines, each part lasts approximately 3 minutes. The segments are numbered so users can watch the entire premiere if they choose.

This could be a smart way to spread the word among younger viewers about the show, which AMC’s chief marketing officer described as the network’s biggest launch of the year. Or maybe it’s just a strange attempt to recreate Quibi.

Created by Jonathan Glatzer and starring Billy Magnussen and Sarah Goldberg, “The Audacity” doesn’t depict real companies or executives, but it aims to provide a darkly comedic look at the many problems caused by today’s technology.

If you don’t want to watch the three-minute segment, you can watch the full premiere on AMC and its streaming service AMC+. It will also be streamed simultaneously on Samsung’s free service, Samsung TV Plus.