An effective mix of classic and modern – a permanent style

Museum Garments paris
Labor Jacket in light beige suede

These days, PT rarely releases new and interesting brands. Maybe it’s partly market conditions and partly PT conditions, but either way, it hasn’t been about discovery for a while. You can see new things, but you can’t see new names.

Fortunately, there was one exception this summer. Because we met the people behind us. museum clothing It was really exciting for the first time.

They were on our radar because we saw them. Kolbo in New York Last fall, I actually recommended a sweater. October roundup. But seeing the broader scope and meeting the two founders were very different.

Alain Duruy and Oscar Fassenot (the third founder, Joachim Piry, was not there) have a real passion for classic clothing. But rather than starting out as amateurs, they come from the fashion industry, which makes the brand more mainstream and gives a modern, clean aesthetic to many of their interpretations of heritage pieces.

Museum Garments Labor Jacket Suede beige clair1 f0f06b9b e08a 44af 856d 72b63c7f2570
Labor jacket close-up

It’s difficult to evaluate much online. There is so much about the material.

take labor jacket for example. It’s impossible to tell what suede is like online. It is impossible to determine not only whether it is good or bad, but also whether it is light or heavy, soft or solid. It’s certainly decent quality in person, but it’s also an interesting intersection between luxury and workwear. It’s sturdy and sturdy, but not as hard and heavy as a pure replica.

The same goes for fit. The jacket has a unique, discreet design with slightly wider shoulders and a tapered waist, but is neither as straight nor as exaggerated as A Presse, Lemaire or other fashion brands. (I chose the medium size.)

What you feel online is the design in terms of things like color and hardware. The color and body materials are combined in complementary colors to create a simple yet calm feel.

Museum Garments price
Western overshirt in dark brown flannel

That jacket was the first thing I tried on at PT. Suede outerwear is my weakness, but I was really impressed. We immediately tried on a white hunting jacket (currently not available online) and a wool overshirt (above).

Both felt the same about the material. It has more substance, a little thicker, and a little more dense than its high-end counterparts, suggesting an appreciation for vintage. But it’s also very modern. There’s a very tonal rag with white straps on the collar, an overshirt tucked back into the breast pocket, and matching trousers.

The hunting jacket is one of the best fitting pieces I’ve found so far. The original is so short and A-line that the replica feels almost comical, but the regular fit loses all its character. Meanwhile, it was a really nice place.

Perhaps this meeting of worlds is why I find Museum Garments so interesting. This is an interesting option for PS readers who want heritage-inspired quality and a more modern approach, and consider a design without the big fashion price tag (£1150 for the jacket, £240 for the overshirt).

MUSEUM GARMENTS DADS SHIRT CARREAUX VERT MARRON1
Dad shirt in brown/green checked flannel.

Of course, we’re not talking about the fanciest materials or handwork that PS often deals with, but you don’t necessarily want that for most garments.

It’s interesting to compare brands to similar people. buck masoThe n is cheaper but offers a more straightforward heritage design rather than a modern interpretation. I think some readers will err more towards the traditional side, like Buck, and others will err more towards a modern take, like Museum Garments.

There are a few Museum Garments designs I’m not a fan of. For example, the ‘dad shirt’ has a small button-down collar, which in my opinion is not very good (above). But it’s referring to a specific look, namely the ’90s polo one-pocket shirt, which is large and unfolded. And that’s not what I’m after.

Labels
Some of the various labels

This inspiration is written on every label on Museum Garments clothing, which is a nice touch.

They all have different artwork, and in the case of the dad shirt it’s a little cartoon of an ivy-looking gentleman working at a desk. The Pumpist Jacket has a gas station, and the Labor Jacket has a stylized factory with a smoke that says ‘Tough Skin, True Craft’.

“I like that labels connect us with our customers and tell them what we think,” says Alain. “It’s also just for the wearer, no one else can see it. It’s a little reminder every time you wear it.

“We love vintage clothing, but it can get a bit dusty and a bit tough,” adds Oscar. “And because we’re French from Paris, we wanted a bit of French chic, so a lot of the designs were quite stripped down.”

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Layered items – comfortable but not exaggerated.

The clothes and lookbooks are often invisible in this type of menswear, which can be problematic. That’s because the piece is classic and the design is so simple. Museum Garments clothing is a great example of this, and is best seen in person to appreciate all the details and materials.

Unfortunately, the brand isn’t widely available in stock just yet, but that’s because it won’t be released until 2024 and will begin to properly wholesale for the first time this season. So the various stockists who came to see them from Florence and Paris will have the clothes in the spring of 2027.

Current availability is available online, at Colbo and Some places in France and Switzerland. Also scheduled to open this fall are Galleries Lafayette in France, Ships in Japan, and Presidio Post in San Francisco. We hope to have more information soon.

www.museumgarments.com

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