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Diving Briefs:
- Anheuser-Busch announced that it would shut down the brewery at Portsmouth, New Hampshire.
- The company shut down 104,000 square feet of brewery operated by Craft Brew Alliance and produced Kona and Occision Beers. Anheuser-Busch did not respond to the request of how many jobs are affected.
- Bud Light Brewer is closed as he publishes $ 1 million in the Asheville of North Carolina, a facility operated by Wicked Weed, a craft brewer owned by AB INBEV, a parent company of Anhezer-Bush.
Dive Insights:
As beer sales have slowed down, Anheuser-Busch has changed various changes in manufacturing approaches in recent months.
Last fall, it invested $ 16 million in Los Angeles Brewery to improve the production of canned cocktails, such as cutwater and Nütrl Vodka Seltzer. Earlier this month, Brewer announced that it would spend $ 4.2 million for upgrades in Virginia, which produces drinks such as Bud Light and Michelob Ultra at Virginia facility. Anheuser-Busch also signed a contract to produce Pabst Blue Ribbon products in early 2025.
In the statement, the spokesman of the Portsmouth production facility added that the closure is known to have the effect of the company on the factory workers as it improves the production capacity of Craft Brew Alliance.
The spokesman said, “We are working with local unions representing some of the CBA facility employees to provide resources to employees influenced by Portsmouth, such as retirement and preferred recruitment in other facilities.
The Portsmouth facility was previously owned by Cisco Brewing before, and Cisco Brewing, a member of Craft Brew Alliance, is a member of Craft Breweries, which was completely acquired by Anheuser-Busch for $ 32 million in 2020.
Craft Brew Alliance produces popular nationwide beers such as Kona Big Wave, Ocient Ales and Red Hook IPA. Anheuser-Busch’s parent, AB Inbev, bought Wicked Weed as an unveiled amount in 2017.
Craft Beer, a category that exploded in the 2010s, has been quite slow since the infectious disease due to overcrowded markets. Craft Brewing Business reported that Craft Brews sales fell 2% year -on -year in the first half of 2024.
Justin Kissinger of World Brewing Alliance, CEO of the Industrial Trade Group, is in an interview last month, but the new brewery’s openings and closures remain flat on food diving, but the US craft industry still affects the global beer trend. I believe.
Kissinger said, “In the US, I can hit the plateau where they are in terms of the total beer sector, but I don’t think the future opportunities are reduced.” In internationally, the growth of craft beer is an idea, which can be seen from all over the world in Mexico, Brazil, UK, Germany and Spain. “
